Senior Content Writer (Technical, B2B)

About the role

Rugged Monitoring builds sensors and monitoring systems for transformers, switchgear and other critical power assets. We’re looking for a content marketer who understands technical B2B products and uses AI tools every day to produce high-quality content quickly. This isn’t a writing-only job. You’ll own content from research through to the leads it brings in.

What you’ll do

• Write and update website content (product pages, landing pages, application pages and blogs) that generates leads
• Plan and write SEO content that meets Google’s E-E-A-T standards (experience, expertise, authoritativeness, trust)
• Research competitors and the market, and turn what you find into messaging and positioning
• Write copy for brochures, datasheets, case studies and presentations
• Write scripts for product explainer videos
• Plan and write LinkedIn and social posts
• Use AI tools (Grok, ChatGPT/Claude and others) to research, draft and repurpose content, and check every piece for technical accuracy
• Work with product managers and sales to get technical details and customer stories right
• Track how content performs (traffic, rankings and leads) and improve it

What we’re looking for

• 3+ years in B2B content marketing, ideally in industrial, electrical, energy or engineering products
• Ability to understand technical products and explain them clearly to engineers and buyers
• Hands-on daily use of AI writing and research tools, with clear examples of how you use them
• Strong SEO knowledge: keyword research, on-page SEO and E-E-A-T
• Excellent written English
• Comfortable with WordPress or another CMS. Familiarity with GA4 and Search Console is a plus.
• A portfolio of published technical or B2B content

Nice to have

• An engineering or science degree, or experience in the power or utilities sector
• Experience writing video scripts or case studies
• Basic design skills in Canva or Figma