Marketing Assistant

Marketing Assistant

Robert Welch Designs is known for exceptional design, quality, and functionality. The family-run company is an international brand with an extensive range of award-winning kitchen knives and utensils, cutlery, and other tableware.

Team: Marketing
Location: Chipping Campden
Hours: Full-time,5 days per week
Reporting to: Campaign & Brand Manager

The Role

We are looking for an organised and enthusiastic Marketing Assistant to support the day-to-day delivery of our marketing activity across campaigns, social media, email, content, PR and wider brand activity.

This is a hands-on junior role offering experience across a varied range of activities, including campaign and product launch support, events, competitor monitoring and marketing activity for our Chipping Campden shop.

The role would suit someone with 1–2 years’ marketing experience who is organised, proactive and keen to develop their career within a premium consumer brand.

Key Responsibilities

Social Media & Community Management

Support the day-to-day running and growth of our social media channels.

· Support the creation and preparation of social media content.

· Help to schedule and publish social content.

· Proactively engage with and help grow our online community.

· Research relevant influencers, creators and potential brand partners.

· Monitor social trends and identify opportunities for the brand.

· Support regular reporting on social performance and engagement.

Competitor & Trend Monitoring

Monitor a selected group of competitors and relevant consumer brands to identify useful developments, ideas and opportunities.

· Identify relevant social, content and creative trends.

• Monitor competitor campaigns, social media, websites and product launches.
• Produce a simple monthly summary of key observations and ideas.

Digital Asset Management

Support the organisation and maintenance of the Robert Welch digital asset library in Bynder, our cloud-based platform for storing, managing and sharing approved images, videos and documents.

• Organise and maintain images and digital assets within Bynder.
• Check assets for accuracy and identify outdated, duplicated or incorrect imagery.
• Help ensure current and approved assets are easy for teams to access.

Brand & Retail Support

Help ensure Robert Welch is represented accurately and consistently across key retailer and partner websites.

· Monitor brand presentation across priority retailer and partner websites.

· Identify outdated or inconsistent imagery and brand content.

· Support the supply of current approved marketing assets.

· Flag issues to the relevant internal team for action.

Campaign & Wider Marketing Support

As part of the wider Marketing team, you will also:

· Support the Campaign & Brand Manager with seasonal campaigns, product launches and wider brand activity.

· Support email marketing activity, including content preparation and campaign administration.

· Support coordination between the Marketing and eCommerce teams.

· Assist with the creation of marketing materials and content.

· Support marketing activity for events, exhibitions and brand activations where required.

· Support and coordinate marketing activity to help build awareness and footfall for the Chipping Campden shop.

· Identify and support relevant PR opportunities to help raise brand awareness.

· Assist with reporting and general marketing administration.

· Take on additional responsibilities as skills and experience develop.

Skills & Experience

Essential

We are looking for someone with:

· A degree in marketing or a related subject, or equivalent relevant experience.

· 1–2 years’ marketing experience in a similar or relevant role.

· A strong interest in marketing, brands and social media.

· Strong written communication skills with good spelling and grammar.

· Excellent attention to detail and good organisational skills.

· Confidence using digital platforms and learning new systems.

· A proactive, practical approach and willingness to learn.

· Working knowledge of Microsoft Word, Excel and PowerPoint.

Desirable

Experience or knowledge in any of the following would be beneficial, but is not essential:

· Social media content, analytics or reporting.

· Digital asset management systems such as Bynder.

· Email marketing or campaign support.

· Influencer, creator or PR activity.

· Experience using Canva or …