Remote — open to candidates based in Toronto or Montreal. English-speaking role.

Social Media Manager & Creative Lead — AdAdvisor

Full-Time | Remote (Toronto or Montreal / ET) | CAD $65,000–$85,000/yr

AdAdvisor helps businesses get more from their advertising. We’re building a brand that teaches, proves, and converts — not vanity content. We need a creative lead to own our social presence end-to-end.

What you’ll own

• Content strategy + monthly calendar for Instagram, TikTok, LinkedIn, Facebook, and YouTube Shorts — adapted per platform, not lazy cross-posting

• Creative ideation: hooks, angles, scripts, carousels, Reels/TikToks — from concept to publish

• Production: shoot/edit or direct editing/design (CapCut/Premiere, Canva/Figma/Adobe), captions, covers, subtitles

• Publishing + page management: scheduling, community replies/DMs, profile optimization

• Performance: weekly report — what worked, what didn’t, what you’re testing next. Tie content to leads, not just likes.

• Trend + competitor research in the ads/marketing niche, turned into original AdAdvisor takes

Success in 90 days

• Consistent cadence (4-5x/week short-form + 3x/week feed/carousel) without quality drop

• A repeatable system: content pillars, templates, bank of hooks

• Growth in reach, saves/shares, profile visits, and inbound inquiries

• You bring ideas proactively — the founder approves, doesn’t have to invent

Must-haves

• Fluent English (spoken and written) is required

• 3+ years managing brand socials, portfolio required

• Short-form creative you conceived *and* made that performed

• Hook/caption copywriting, polished design + video editing

• Understands Meta ads / marketing — or can learn the niche fast and make it interesting

• Self-led, organized, hits deadlines without chasing

Nice to have

• On-camera presence, or experience directing a founder on camera

• Experience growing a B2B / agency / marketing brand

To apply, send

1. Portfolio + 3 best posts (with results if you have them)

2. Links to pages you’ve managed

3. One content idea you’d make for AdAdvisor in week 1 (2 lines is fine)

Shortlisted candidates will be invited to a paid creative test before an offer.

Pay: $65,000.00-$85,000.00 per year

Application question(s):

• Please share your portfolio and your 3 best posts (with results if available).
• Please provide links to the social media pages you have managed.
• What is one content idea you would make for AdAdvisor in week 1? (2 lines is fine)

Experience:

• managing brand social media accounts: 3 years (required)

Language:

• English (required)

Work Location: Remote