Digital Marketing Virtual Assistant

Job Title: Digital Marketing Virtual Assistant
Position Type: Part-Time (20 hours per week), with potential to transition to Full-Time
Work Hours: 8:00 AM – 12:00 PM Arizona Time (MST)
Work Days: Monday to Friday
Salary: $6 - $7 hourly
Workplace: Remote

About the Client & Role

Our client is an established orthopedic medical practice in Arizona seeking an experienced, proactive, and results-driven Digital Marketing Virtual Assistant to manage its website, improve search engine visibility, and strengthen its social media presence.

The ideal candidate has hands-on experience in website management, Search Engine Optimization (SEO), and social media management, with a proven ability to execute digital marketing strategies, maintain accurate website content, and create engaging social media posts.

This role requires excellent communication, strong attention to detail, and the ability to follow instructions accurately while independently managing marketing projects. The client values a professional who is responsive, provides consistent progress updates, welcomes feedback, and delivers measurable results.

Scope of Work / Responsibilities

Website Management & Maintenance

• Manage and maintain the practice’s website, ensuring content and information remain accurate and up to date.
• Update website pages, content, and information based on the client’s instructions.
• Identify and implement improvements to website functionality, usability, and performance.
• Monitor website-related issues and proactively recommend improvements.

Search Engine Optimization (SEO)

• Conduct keyword research and implement on-page SEO improvements.
• Optimize website pages, content, headings, and other relevant elements to improve search engine visibility.
• Develop and execute SEO strategies aligned with the practice’s goals and priorities.
• Monitor website traffic, keyword performance, and search rankings.
• Provide regular SEO performance updates, including progress, results, and recommended next steps.

Social Media Management & Content Creation

• Manage the practice’s social media accounts and maintain consistent branding.
• Create, schedule, and publish engaging social media content.
• Develop and maintain content calendars aligned with the practice’s marketing goals.
• Support audience engagement and improve the practice’s online presence.
• Track social media performance and recommend improvements based on results.

Marketing Coordination & Reporting

• Execute marketing tasks according to the client’s instructions and priorities.
• Provide consistent updates on ongoing projects, completed tasks, and performance.
• Respond promptly to feedback and implement requested changes accurately.
• Identify opportunities to improve digital marketing strategies and overall online visibility.

Tools & Platforms

• Website content management systems (WordPress or similar)
• Google Analytics
• Google Search Console
• SEO research and performance tracking tools
• Social media management and scheduling platforms
• Content creation and marketing tools

Requirements

• Website Management Experience: Required. Candidates must have hands-on experience maintaining business websites, updating content and pages, and improving website usability and performance.

• Search Engine Optimization (SEO) Experience: Required. Candidates must have experience with keyword research, on-page optimization, SEO strategy implementation, and performance monitoring.

• Social Media Management Experience: Required. Candidates must have experience managing business social media accounts, creating and scheduling content, maintaining branding, and tracking engagement.

• Content Creation Experience: Required. Candidates must be comfortable developing engaging social media content and supporting digital marketing campaigns.

• Digital Marketing Portfolio: Required. Candidates must be able to present a portfolio or relevant work samples demonstrating previous website, SEO, and social media projects.

• Website Management Platforms: Preferred. Experience using WordPress or similar website management platforms is a plus.

• Google Analytics & Search Console Experience: Preferred. Familiarity with website analytics, SEO reporting, and performance tracking tools is highly valuable.

• Healthcare Digital Marketing Experience: Preferred. Experience supporting healthcare, medical, orthopedic, …