Global Demand Generation Manager (Growth)
- Source: Workable
- Expereo
- On-site
- London
- Full-Time
- Senior
Job Description
- Expereo is looking for a proactive, results-driven Demand Generation Manager, to turn marketing strategy into integrated campaigns that create demand and qualified pipeline, engage the right audiences and deliver measurable commercial impact
- You’ll work closely with Sales, Product Marketing, Content, Brand and external agency partners to build campaigns that are relevant, targeted and connected to the customer journey
- Own and deliver demand generation programmes that create qualified opportunities and pipeline. Work closely with Sales to ensure campaigns are aligned to market opportunity, customer needs and commercial priorities
- Track and report campaign contribution through the funnel, from engagement through to pipeline and revenue
- Identify opportunities to improve marketing and sales conversion and reduce friction through the customer journey
- Develop and deliver integrated, multi-channel campaigns aligned to business priorities, target markets and commercial objectives
- Translate strategic priorities into clear campaign propositions, audiences, messaging, channel plans and activation
- Coordinate activity across digital, paid, content, social, events, ABM and other relevant channels
- Manage campaign calendars, timelines, budgets and delivery, ensuring activity is well coordinated and executed at pace
- Partner with internal teams and external agencies where required to deliver high-quality campaigns
- Drive measurable growth through continuous optimisation of campaigns, channels and audience engagement
- Own performance across paid and digital channels, working with specialists and agencies where appropriate
- Set clear objectives and success measures for every campaign, and use campaign, customer and market data to improve targeting, messaging, conversion and ROI
- Test new approaches, channels and formats, scale what works, and build a culture of experimentation across campaign activity
- Produce regular performance reporting with results, insights and recommended actions
- Use AI tools across the campaign lifecycle, including research, audience and account insight, content and asset creation, personalisation at scale and performance analysis
- Identify and implement opportunities for AI and automation to increase campaign output, speed and efficiency
- Develop targeted ABM programmes for priority accounts and segments in partnership with Sales
- Build coordinated campaigns that engage multiple stakeholders across target accounts
- Align marketing activity with Sales priorities and account plans to support pipeline creation and progression
- Track engagement and performance across priority accounts and use insight to refine activity
- Key Stakeholders:
- CMO and Marketing Leadership Team
- Sales Leadership and Sales Operations
- Product Marketing
- Brand & Creative
- Content & Communications
- Digital / Web
- Marketing Operations
- External agencies and partners
- Success will be measured through a combination of:
- Quality and impact of integrated campaigns delivered
- Contribution to qualified pipeline and commercial growth
- Performance and ROI of paid and digital activity
- Engagement and progression of priority ABM accounts
- Campaign conversion and funnel performance
- Continuous improvement in campaign effectiveness
- Strong alignment between Marketing and Sales
- Pace, quality and consistency of marketing execution- This is a hands-on role for someone who thrives on ownership: from campaign concept and audience strategy, through activation across paid, digital, ABM and other channels, to measuring pipeline impact, proving what works and using AI and automation to scale it
- You’ll be digitally native, an expert HubSpot user and comfortable working across all channels, using data and insight to continually optimise activity, managing agency partners to ensure they are delivering against expectations while being equally happy to roll your sleeves up and get the work done yourself
- A strong understanding of ABM and enterprise account marketing will be important, as many of our campaigns will target complex, considered-purchase audiences
- You’ll also bring a growth mindset – constantly looking for opportunities to test new technology, new channels, audiences, messaging and approaches, and using performance insight to improve conversion, pipeline and return on investment
- You’re a modern marketer who uses AI naturally as part of how you work – from planning and research to campaign develop…
Skills
- Hubspot
- workable
