Senior Product Manager, Subscriptions & Ecommerce

Location: West London - Hybrid (UK)

About our client

Our client is a well-established UK online platform providing company formation, compliance and accounting services to start-ups, small businesses and entrepreneurs. They serve a large and growing customer base through a subscription-led model and are investing heavily in their digital product and ecommerce experience.

The role

They are looking for a Senior Product Manager to own the ecommerce and subscription experience from first visit through to purchase, renewal and expansion. Working directly with Marketing and the web team, you will lead product strategy for growth and conversion, using data and experimentation to improve acquisition, onboarding, retention and revenue per customer.

This is a high-impact role with real ownership. You will shape the roadmap, influence senior stakeholders and drive measurable commercial outcomes.

Key responsibilities

• Own the product vision, strategy and roadmap for the ecommerce and subscription journey, aligned to commercial goals
• Drive conversion, average order value and customer lifetime value across the website, basket and checkout
• Lead the design and optimisation of subscription products, including pricing, packaging, trials, upgrades, renewals and cancellation flows
• Work in close partnership with Marketing to improve funnel performance, landing experiences and customer acquisition
• Collaborate with the web team, engineering, design and data to deliver and iterate on features at pace
• Run a structured experimentation programme, including A/B and multivariate testing, and use the results to make decisions
• Analyse customer behaviour, funnel metrics and churn to identify opportunities and prioritise the backlog
• Gather customer insight through research, feedback and usage data to understand needs and pain points
• Define and track clear KPIs and report on progress to senior leadership
• Manage and prioritise the product backlog, writing clear requirements and acceptance criteria
• Partner with Customer Support, Operations and Finance to ensure a smooth end-to-end customer and billing experience

About you

Essential experience

• Proven product management experience in a subscription-based SaaS environment, experience in an ecommerce environment nice-to-have
• A track record of improving conversion, retention and recurring revenue
• Strong understanding of the subscription lifecycle, including acquisition, onboarding, billing, renewals and churn reduction
• Hands-on experience with web and checkout optimisation and with experimentation tools and methods
• Confident use of analytics tools and data to drive decisions (for example GA4, Mixpanel, Amplitude or similar)
• Experience working closely with Marketing, design and engineering teams in an agile setting
• Excellent stakeholder management and communication skills, with the ability to influence at senior level
• A commercially minded, outcome-focused approach to product

Desirable

• Experience with payment, billing or subscription management platforms
• Background in B2B or SMB-focused digital services
• Experience in a regulated or compliance-related sector, such as fintech, accounting or legal services
• Familiarity with CRO, SEO and personalisation techniques
• Experience mentoring or leading other product team members

What’s on offer

• Hybrid working
• The chance to own a business-critical area of a growing, subscription-led digital business
• Genuine influence over product direction with senior visibility
• Further benefits to be confirmed by the client