Web Specialist - Kelsey-Seybold Clinic - Pearland, TX

Explore opportunities with Kelsey-Seybold Clinic, part of the Optum family of businesses. Work with one of the nation’s leading health care organizations and build your career at one of our 40+ locations throughout Houston. Be part of a team that is nationally recognized for delivering coordinated and accountable care. As a multi-specialty clinic, we offer care from more than 900 medical providers in 65 medical specialties. Take on a rewarding opportunity to help drive higher quality, higher patient satisfaction and lower total costs. Join us and discover the meaning behind Caring. Connecting. Growing together.

The Web Specialist is responsible for improving website visibility, user engagement, and conversion performance across digital properties through a combination of Search Engine Optimization (SEO), Generative Engine Optimization (GEO), Conversion Rate Optimization (CRO), and Sitecore content management. Leveraging analytics, user behavior insights, testing, and content optimization strategies, this role drives qualified traffic, improves search and AI discoverability, enhances digital experiences, and supports measurable business outcomes. As a member of the Marketing Department, the Web Specialist serves as a bridge between technology and content creation, working closely with developers, the Director of Digital Marketing, and cross-functional stakeholders to ensure digital platforms, content, and optimization initiatives effectively meet the needs of patients, internal users, and organizational goals.

If you are live in Texas, you will have the flexibility to work remotely* as you take on some tough challenges.

Primary Responsibilities:

• Search Engine Advertising (SEA) & Search engine optimization (SEO)
  • Conduct keyword research, competitor analysis, and content gap analysis
  • Optimize website content, metadata, internal linking, and page structure
  • Monitor search performance using tools such as Google Search Console, Semrush, Ahrefs, and Adobe Analytics
  • Identify opportunities for AI/LLM discoverability, citation growth, and generative search visibility
  • Collaborate with content authors and stakeholders to improve content quality, search relevance, and authority
  • Perform technical SEO audits and partner with development teams to resolve issues affecting crawlability, indexing, and site performance
  • Track and report on organic traffic, rankings, AI visibility, and search-related KPIs
  • Maintain monthly reports tracking the progress of SEO initiatives
• Conversion Rate Optimization (CRO) & Search engine optimization (SEO)
  • Manage and execute CRO initiatives designed to improve appointment scheduling, lead generation, engagement, and other key conversion actions
  • Analyze user behavior through analytics platforms, heatmaps, session recordings, surveys, and testing tools
  • Develop test hypotheses based on user behavior, business objectives, and performance data
  • Create A/B and multivariate tests using platforms such as Adobe Target or Sitecore testing tools
  • Coordinate with designers, developers, and business stakeholders throughout the testing lifecycle
  • Measure test performance and communicate results, insights, and recommendations
  • Build a repeatable optimization framework that supports ongoing experimentation and continuous improvement
  • Maintain dashboards and reporting that demonstrate the business impact of optimization efforts
• Web Development
  • Take ownership of the operation and maintenance of our websites, liaising with users as necessary to correct and detect issues
  • Performs regular website testing to ensure technology is functioning properly
  • Conducts UAT of new technology
  • Recommends new features and functionality based on observation, input from colleagues, and trends in the digital space
  • Posts updates to our websites - including content, banners, CTA’s, forms, landing pages, etc
  • Page building - new content provided by web content creation team
  • Ongoing web content reviews for relevant content
  • Design templates for landing pages, specialty sites as needed
  • Ability to work with custom templates and components
  • Debug and troubleshoot problems that may occur on websites
  • Assemble new page designs and templates
  • Make custom adjustments to existing web components
  • Test site components, data connections, and general functionality during deployments between web environments
  • Build new location pag…