Senior Performance Marketing Manager

About ICP

ICP is a global leader in Content Operations, partnering with some of the world’s most recognizable brands, including Unilever, Diageo, Coca-Cola, Mars, P&G, Starbucks, Coty, L’Oréal, NBCU, and Aetna. Our expertise spans content management, logistics, creative operations, production, and digital commerce enablement, ensuring a seamless flow of content across all systems and channels. We empower brands to achieve operational excellence and confidently manage their content. Content confidently.™

With offices in Atlanta, London, Mexico City, Mumbai, and Shanghai, we operate on a global scale, delivering world-class solutions that drive exceptional business outcomes.

Who We Are

At ICP, our values define us: we are Curious, Focused, Creative, Trustworthy, and Inclusive.

We’re A People First Company

At ICP, we provide benefits that matter to our people and enable us to be engaged both in and outside of work. We foster a culture where work/life balance is nurtured and encouraged, offering hybrid working, generous paid time off, paid holidays, volunteer time off, and Summer half-day Fridays. We also take care of our people with competitive medical, dental, and vision benefits, mental health support, and a robust savings plan.

Bring the Confidence

Are you a relationship-focused, driven professional with a growth mindset? Do you thrive on breaking through challenges and excelling in competitive environments? You’re not expected to have all the answers, but your passion for uncovering solutions and building strong partnerships makes you the perfect fit for this role. We’d love to hear from you!

Are you a proactive B2B marketer who enjoys turning ideas into campaigns and using data to make them better? We’re looking for someone who can connect the right audiences with relevant content, build effective outreach and nurture programmes, and show how marketing contributes to growth.

You will build and run ICP’s demand generation activity, bringing together HubSpot, personalised sequences, paid media and reporting. This is a hands-on senior role: you will identify opportunities, recommend practical improvements and take campaigns from planning through to delivery and optimisation.

Working closely with Growth Directors and New Business, you will understand their target markets and priority accounts, then partner with the Content team to develop the marketing materials and campaigns that support meaningful client conversations. You will be a key stakeholder in how ICP uses HubSpot, owning day-to-day marketing processes and helping shape improvements with the teams who use it.

Key responsibilities

Build targeted demand programmes

• Plan and deliver demand generation campaigns for new business and existing accounts, with agreed audiences, objectives, budgets and measures of success.
• Work with Growth Directors and New Business to identify priority sectors, accounts, buyer roles and opportunities, including whitespace opportunities for additional services within existing clients.
• Research and enrich relevant contacts using HubSpot, ZoomInfo or similar tools, working with Growth colleagues to validate contacts and prioritise coverage gaps.
• Translate target-market needs into clear briefs for the Content team, coordinating tailored materials, messaging and assets for campaigns and Growth outreach.

Create and manage sequences and nurture

• Build, test, launch and optimise HubSpot sequences, email templates and supporting outreach materials for Growth Directors and New Business.
• Personalise sequences by industry, role, seniority and account needs; agree the audience, timing, sender and follow-up responsibilities with Growth colleagues.
• Develop marketing nurture workflows that keep relevant audiences engaged throughout longer buying cycles, using content aligned to ICP’s solutions and services.
• Coordinate pre-event engagement and post-event follow-up with the Marketing Coordinator, ensuring responses and engagement are captured and passed to the appropriate Growth colleague.

Key responsibilities continued

Manage paid media and campaign performance

• Plan, set up, manage and optimise paid campaigns across relevant platforms, including LinkedIn Campaign Manager and Google Ads, to promote ICP content, events and services.
• Manage audience targeting, approved budgets, campaign schedules and testing; use performance insights to refine messaging, creative and sp…