YouTube Channel Manager

Role: YouTube Channel Manager

Based: London (Hybrid, min. 2 days in London Office)

Reports to: YouTube Lead

Salary: TBC

Hours: Full time | 37.5 hrs pw

About High Performance

High Performance was set up in 2021 after the huge success of the High Performance Podcast (hosted by Jake Humphrey and Damian Hughes). The brand creates inspirational and trusted content that drives personal growth and positive change.

Through podcasts, live events, publications, and corporate work, our vision is to reach as many people as possible around the world and enable them to achieve healthier and happier lives.

Our Values

Positivity, Time-focussed, Kindness, Experimentation, Teamwork, Trust, Drive, Consistency, 100% responsibility, Attention to detail.

About the Position

We are looking for an enthusiastic, data-driven and forward-thinking YouTube Channel Manager to join High Performance as we approach our next stage of accelerated growth.

In this role, you will take on the day-to-day ownership of a number of our YouTube channels, working closely with the YouTube lead to execute our desired growth strategy across shows in order to achieve company-wide targets. You will take charge of packaging, back-end optimisation, and analytics to maximise audience reach and engagement at scale.

The ideal candidate will have proven experience in managing YouTube channels, with a proven understanding of how to win the click on YouTube, with a strong technical toolkit (Premiere, Photoshop), SEO optimisation, and an understanding of YouTube analytics. A keen interest in the following High Performance sub-categories would be preferred (Sport, F1, football, experts).

This position requires a proactive, self-sufficient operator and good communicator, who is equally comfortable briefing and creating when necessary. They will manage day-to-day channel operations, ideate and run packaging tests for titles and thumbnails, with the ability to provide actionable insights to the YouTube lead and help inform future strategy.

Our goal is to welcome everyone and create inclusive teams and workplaces. We take our responsibilities under the Equality Act seriously, we celebrate differences and encourage everyone to be themselves at work.

Responsibilities:

● Day-to-day channel management: Take full ownership of scheduling and optimising across various channels within the High Performance portfolio in accordance with the agreed strategy.

● Drive audience growth across all channels: Maximise the potential of both new and archive content through close collaboration with producers, editors, and the YouTube Lead.

● Analysis and reporting: Track and analyse YouTube Analytics (retention curves, traffic sources, audience demographics) to assess performance, identify trends, and report back to the YouTube Lead and wider team.

● Drive audience growth: Maximise the potential of both new and archive content through close collaboration with YouTube Lead and producers, to help super-charge a long form and short form strategy across shows.

● Collaborate on data-led testing frameworks: Help devise new title recipes and packaging formats that sell our videos in the most engaging way, collaborating with both the YouTube Lead and show producers and utilising data-backed insights.

● New feature trials & experimentation: Support the YouTube Lead in testing new YouTube features, community tools, and formats, providing structured feedback on what works.

● Thumbnail direction & hands-on creation: Brief and collaborate with external designers to produce high-CTR thumbnails, while retaining the ability to quickly create ad-hoc artwork yourself when necessary.

Skills & Experience:

● Proven experience in managing and growing YouTube channels, preferably with evidence of past successes and the ability to work across multiple channels.

● A deep understanding of YouTube algorithms and metadata optimisation, alongside proficiency with YouTube Studio Analytics, and other related tools.

● Competency in video and image editing software (e.g., Premiere Pro, Photoshop) with the ability to edit clips or thumbnails on an as-needed basis.

● Strong SEO understanding and copywriting skills for click-worthy, authentic titles and descriptions that will engage our target audience and match our tone of voice.

● A test and measure mindset: able to design experiments, monitor the effectiveness of different strategies, and make clear recommendation…