Senior Director, Product Marketing

Company Description

See how Epsilon powers connected marketing by unlocking the full potential of data and identity.

Overview

The Senior Director, Product Marketing – MarTech will shape and lead the go-to-market strategy for Epsilon’s marketing technology suite, including clean rooms, CDPs, loyalty, and email platforms, while coaching a team of product marketers. Partnering daily with Product, Sales, Marketing, and Senior Leadership across both Epsilon and Publicis Groupe, you will synthesize complex technical capabilities into compelling, buyer-centric narratives that drive revenue and differentiate our offerings in the market.

Reporting directly to the Vice President of Product Marketing, you will lead the messaging and positioning for innovative MarTech solutions at the intersection of data, privacy, and digital marketing innovation. As Senior Director, Product Marketing, you will directly drive business growth across Epsilon and the broader Publicis Groupe network by establishing differentiated value propositions for key enterprise buyers. Additionally, you will play a pivotal role in mentoring, developing, and empowering a high-performing team of product marketers to achieve continuous professional excellence.

Responsibilities

• Strategic Leadership Development: Refine your executive leadership skills by leading cross-functional GTM strategies across a global, matrixed organization.
• Expanded Industry Expertise: Deepen your market impact and expertise across advanced MarTech areas, including data clean rooms, unified identity, and modern customer data platforms.
• Enterprise Influence: Elevate your strategic advisory presence through key partnerships with Demand Generation, PR, Content Marketing, and Analyst Relations.

Qualifications

What You’ll Bring With You:

• 10+ years of experience in product management, marketing, or a related field.
• 5+ years of dedicated experience in Product Marketing, preferably within the MarTech space.
• Proven track record of leading, coaching, and developing a team of marketers.
• Solid technical grounding in MarTech solutions (clean rooms, CDPs, loyalty, and email platforms) with the ability to translate technical features into clear business benefits.
• Excellent verbal and written communication skills, with extensive experience presenting to leadership, cross-functional partners, and global collaborators.
• Mastery of Microsoft Office Suite (CoPilot, PowerPoint, Excel, Word, and Teams).
• Demonstrated success in creating messaging, positioning, product launches, and full-funnel sales collateral (case studies, white papers, narratives, blogs, and videos).

Why You Might Stand Out From Other Talent:

• Bachelor’s Degree from a 4-year college or university; MBA preferred.
• Experience managing GTM plans within a global, matrixed organization or parent agency network like Publicis Groupe.
• Proven ability to balance strategic planning with hands-on execution in a fast-paced environment.

Additional Information

When you join Epsilon, we’ll create something EPIC together.We’re a global leader in data and identity, with deep expertise in digital media, clean rooms, customer data platforms, loyalty and marketing services. Positioned at the center of Publicis Groupe, Epsilon helps brands deliver personalized experiences at scale and build lasting customer relationships by unlocking the full potential of data and identity. Epsilon operates in 30+ countries across EMEA, the Americas and APAC, with more than 8,000 employees.

Check out a few of these resources to learn more about what makes Epsilon so EPIC:

Our Culture: https://www.epsilon.com/us/about-us/our-culture-epsilon

Life at Epsilon: https://www.epsilon.com/us/about-us/epic-blog

Epsilon has five values that define our culture and guide us as we create value for our clients, our people and consumers. We seek candidates who align with our company values, demonstrate them and make them meaningful in their day-to-day work:

• Act with integrity. We are transparent and have the courage to do the right thing.
• Work together to win together. We believe collaboration is the catalyst that unlocks our full potential.
• Innovate with purpose. We shape the market with big ideas that drive big outcomes.
• Respect all voices. We embrace differences and foster a culture of connection and belonging.
• Empower with accountability. We trust each other to own and del…