Digital Trading Manager – DTC

JOB TITLE – Digital Trading Manager – DTC

REPORTS TO – Head of Digital Trading

LOCATION – Voysey House, London

DEPARTMENT – Digital

PURPOSE:

As a Digital Trading Manager you will have operational, trading and commercial accountability for the performance of our in-house direct-to-consumer (DTC) ecommerce sites. This role is responsible for driving their day-to-day performance, ensuring they operate efficiently and that commercial opportunities are capitalised upon through proactive, data-driven decision-making. You will be responsible for delivering a best-in-class end-to-end customer experience, ensuring our DTC customers are delighted at every touchpoint. The role oversees the digital shopfronts for our consumer audiences, ensuring all product data, site merchandising, pricing, and promotions are accurate and compelling. Success relies on seamless collaboration with merchandising, operations, product and design teams, brand and content, IT, and customer service, ensuring frictionless ecommerce operations.

KEY RESPONSIBILITIES:

Trading & Commercial Performance

• Manage and optimise the trading calendar across our in-house DTC ecommerce sites.
• Drive performance through daily/weekly trading analysis and implement actions to maximise revenue and margin.
• Use trading and customer insight to influence product launch timing, content planning, and category performance strategy.
• Deliver against ecommerce trading budgets in collaboration with Head of Digital Trading.

Site Merchandising & Conversion

• Own and execute on-site merchandising strategies and conversion optimisation, tailored to the consumer journey and shopping behaviour.
• Ensure accuracy of product data, pricing, and promotional set-ups across our DTC storefronts.
• Work closely with internal teams (including IT) and external agency partners to continuously improve SEO, CRO, PPC, Paid Social and on-site journey optimisation.
• Lead on-site testing and experimentation, using A/B and multivariate testing to optimise conversion and UX.

Content & Promotional Planning

• Oversee content planning and management across our DTC storefronts, ensuring accuracy, consistency, and alignment with trading priorities, brand messaging, and campaign timelines.
• Working closely with our Creative Studio team to ensure collections launch on time and content requirements, including CGI and AI-assisted content, are briefed sufficiently in time.
• Plan, execute and review promotional activity, ensuring alignment with commercial goals and customer behaviour.
• Use segmentation and behavioural data to personalise content, promotions and merchandising across our DTC storefronts.

Cross-Functional Partnership

• Collaborate with marketing, operations and customer service to ensure fulfilment and customer experience are frictionless.
• Partner closely with merchandising and supply teams to understand stock levels and drive promotions based on commercial need.
• Work in close partnership with brand teams to ensure brand messaging is upheld and that campaigns and launches are delivered on time and in full across our DTC sites.
• Work closely with commercial and finance teams to deliver against forecasts and trading plans.

Reporting, Market & Innovation

• Drive and continuously enhance the reporting structure, creating actionable insight deployable across multiple business teams, with a clear understanding of what “good” looks like.
• Monitor competitor activity and market trends to inform trading strategy and stay ahead of emerging opportunities.
• Stay informed on innovations in digital trading, ecommerce, AI and customer experience.

KPI’S / MEASURES OF SUCCESS

• Revenue and margin growth for our DTC sites
• Conversion rate by site and customer segment
• New customer acquisition and conversion
• Average order value (AOV) and basket size
• Product availability and sell-through rate
• Bounce rate, exit rate, and key page performance
• Promotion impact on sales (by segment)
• Trading performance vs. forecast and LY
• Checkout and basket abandonment rates
• Fulfilment satisfaction / order issue rates (in partnership with ops)

CONNECTING WITH OTHERS

Working independently, you will have regular support and touchpoints with: Head of Digital Trading; Digital Agency; Commercial, Marketing, Merchandising, Finance and other internal teams.

EXPERIENCE & SKILLS

• Ecommerce and Digital Trading: proven experience managing and optimising ecomme…