Senior Customer Marketing Manager

Please note this a fixed term contract till July 2027.

A bit of background on Breathe HR

Located in Horsham and London, Breathe isn’t your typical SaaS business. We’re private equity owned, well-funded and trusted by more than 17,000 customers, with an average customer lifetime of six years. We’re proud to be the number one HR software for SMEs in the UK.

There’s more to us than a strong product and an established customer base. Our work culture is award winning, with talented people committed to driving impact while having fun together. We’re proud of what we’ve achieved, but we’re even more excited about what’s to come.

Confidence can sometimes hold us back from applying for a job. But we’ll let you in on a secret: there’s no such thing as a ‘perfect’ candidate. Breathe is a place where everyone can grow. So however you identify and whatever background you bring with you, please apply if this is a role that would make you excited to come into work every day.

Our Values: What We Live By

Start With People - We remember our work affects real people, so we take the time to listen, understand and act with care.

Own It, Together - We take responsibility for our part, support each other through the messy bits, and focus on fixing things rather than finding blame.

Clear Is Kind - We speak honestly and with care. We don’t avoid difficult conversations, and we make sure people have the clarity they need to move forward.

Why This Role Is SO Important:

We’re looking for a Senior Customer Marketing Manager to lead how we build relationships with our customers after they join us.

This is a newly created role within the Demand Generation team, with a clear commercial focus: helping customers discover more value in Breathe, increasing module adoption, creating upsell and cross-sell opportunities and supporting retention.

Our customers are busy. They don’t need more noise or generic product messages. They need clear guidance, useful ideas and proof that Breathe can help them manage HR in a brilliantly simple way, with less chasing, checking and administration.

You’ll create relevant customer journeys that connect customer needs to the right Breathe capabilities, support adoption and contribute directly to revenue growth. You’ll shape the approach, build the foundations and deliver the work, testing what works and making the case for what should happen next.

Advocacy is part of the role, but it is not the centre of it. The focus is on getting the fundamentals in place to drive customer value, adoption and commercial growth.

Key Duties & Responsibilities

Let’s be clear from the start: this isn’t a role where you simply send more customer emails. You’ll build a focused, joined-up customer marketing function that understands what customers need, communicates with them at the right moments and creates measurable commercial impact.

Building the Customer Growth Strategy: Creating the customer marketing plan from scratch, with upsell and cross-sell as the main commercial focus. Identifying the customer segments, products, use cases and moments most likely to create growth opportunities.

Setting Priorities and Managing Investment: Establishing priorities, managing budgets and reporting progress against agreed customer marketing and revenue goals.

Driving Adoption, Upsell and Cross-Sell: Creating lifecycle campaigns and customer journeys that help customers understand and adopt relevant Breathe modules and features.

Using Customer Insight: Combining customer needs, product usage and commercial opportunity to shape messages, audiences, channels and offers.

Testing What Works: Working with Product Marketing and Customer Success to test campaigns, messages, channels and offers, then improving them based on results.

Supporting Retention and Reducing Churn: Using customer engagement and adoption signals to identify opportunities early, creating education and adoption programmes and supporting customers who are underusing the platform or at risk of disengaging.

Supporting the Wider Group: Helping identify when ELMO may be a better fit for a customer, protecting the wider group where appropriate.

Owning the Customer Communications Calendar: Acting as the single owner of what customers hear from Breathe and when, coordinating across Marketing, Product Marketing, Customer Success and Sales.

Managing Communication Priorities: Setting clear rules for fr…