Marketing Manager (Maternity Cover)

Job Description

Marketing Manager (Maternity Cover)

London, UK Hybrid Full-time Minimum 12-month FTC

Who we are:

Ashton Fire is a dynamic and rapidly developing fire safety and engineering consultancy. We have recently expanded our offering with the launch of a sister company, Ashton Flow, currently in its start-up phase. Ashton Flow is a specialist people movement consultancy, supporting clients worldwide.

Across both businesses, we operate from a strong ethical platform, with social and environmental values embedded at the core of our organisation and service delivery. We are committed to creating safer, better-designed buildings.

About the role:

We are looking for a Marketing Manager to join us on a fixed-term contract for a minimum of 12 months, providing maternity cover across Ashton Fire and Ashton Flow.

This is an exciting opportunity to lead our marketing strategy and execution across our two sister companies. The role will look to shape and implement our marketing vision, working closely with leadership in a small collaborative team environment.  You will be responsible for developing strategic direction whilst maintaining a hands-on approach to create content, manage campaigns and drive our brand presence.

Support and strategic direction will be provided by your Manager, the Senior Leadership Team and Board of Directors.  

 

Responsibilities:

• Drive our marketing vision and objectives through Strategy and Planning
• Take ownership of our Digital Marketing & Social Media to build our digital presence
• Lead Content Creation and Design transforming ideas into content that captures attention and drives impact
• Oversee our Brand Management, ensuring consistency while shaping and protecting our brand identity
• Support and lead Marketing Events from concept through to execution

Main Duties:

Strategy & Planning

• Develop and implement comprehensive marketing strategies aligned with business objectives for the Ashton group
• Conduct market research and competitor analysis to identify opportunities and support strategic direction
• Responsible for managing the Marketing Budget
• Identify and secure opportunities to market our companies in relevant industry spaces, publications and events

 

Digital Marketing & Social Media

• Manage and grow our LinkedIn presence for both companies, creating engaging content that builds our brand presence and supports wider business objectives
• Plan and execute multi-channel marketing campaigns including email marketing, content marketing, and SEO initiatives
• Oversee and maintain both company websites, ensuring content is current, engaging and conversion-focused

 

Content Creation & Design

• Create marketing materials for external and internal use, including brochures, presentations, flyers and digital assets using tools such as Canva or Publisher
• Develop case studies for our websites and to support tenders that showcase our project portfolio and experience across all services and building types
• Ensure all design materials align with brand guidelines and cohesive feel across the Ashton group

 

Brand Management

• Lead and support promotional events from concept through execution across the Ashton Group and individual workstreams
• Design, order and distribute brand merchandise as required for internal and external use
• Develop, document and maintain comprehensive brand guidelines across the group. Ensuring consistent approach for both internal and external documents
• Ensure brand consistency across all marketing channels and communications

 

Events & Promotions  

• Lead and support promotional events from concept through execution
• Create supporting marketing materials for in-person events, webinars and other events as required for the Ashton group and individual workstreams
• Coordinate the use of external photographers to support internal and external events

Skills you will bring:

• Proven experience in a marketing role with both strategic and hands-on responsibilities
• Strong design capabilities with proficiency in Canva and similar design tools
• Demonstrated success managing social media accounts, particularly LinkedIn
• Solid understanding of SEO, email marketing, and content marketing best practices
• Experience planning and executing integrated marketing campaigns across multiple channels
• Ability to manage competing priorities and work autonomously
• Upbeat personality with a high level of integrity and ethics
• Excellen…