Senior Growth Marketing Manager

SENIOR GROWTH MARKETING MANAGER

Reporting to COO, with a line to CEO

Salary – £55,000 - £60,000 plus up to 10% bonus

ABOUT THIS WORKS

This Works creates effective, trusted sleep, stress and skin solutions that improve people’s lives and wellbeing. An award-winning brand founded in 2004 that understands the universal need to restore nervous system regulation at all ages and life stages. Every product is proven to work in scientific studies to help create lasting change.

Our products combine functional fragrances, circadian science and sensorial rituals to help shift the body from heightened stress states into restorative recovery modes. We are recognised globally as leaders in sleep and bodycare and as emerging innovators in neuro-cosmetics and nervous system wellness.

Our brand is built on scientific credibility, efficacy, inclusivity and conscious formulation principles.

ROLE PURPOSE

Accelerate profitable consumer growth across digital channels. The role sits at the intersection of marketing, e-commerce, creative and data, turning commercial targets into an integrated plan across paid acquisition, affiliates, CRM and retention.

GROWTH STRATEGY AND COMMERCIAL DELIVERY

• Build annual and quarterly digital growth plans aligned with revenue, margin and customer targets.
• Translate forecasts into channel, audience, campaign and investment plans.
• Balance short-term trading performance with sustainable customer and brand growth.
• Identify opportunities and risks across acquisition, conversion, retention and customer value.

PAID ACQUISITION AND AGENCY MANAGEMENT

• Own paid performance across Meta, Google, TikTok and emerging channels.
• Set budgets, KPIs and testing priorities and hold external agencies accountable.
• Independently interrogate channel, audience, bidding and creative recommendations.
• Detect deterioration, tracking discrepancies and forecast risk early.
• Develop a structured test roadmap across audiences, creative, landing pages, offers and media mix.

AFFILIATES AND PARTNERSHIPS

• Own the affiliate programme, partner recruitment, commission structures and commercial governance.
• Measure incrementality and prevent uncontrolled discount or voucher activity.
• Own whitelisting and paid amplification mechanics.
• Partner with Brand on creator credibility, brand suitability and message consistency.

D2C, CRM AND RETENTION

• Improve traffic quality, average order value and revenue per session.
• Partner with CRM to grow repeat purchase, retention and lifetime value.
• Develop welcome, replenishment, cross-sell, reactivation and lapsed-customer strategies.

MEASUREMENT AND INSIGHT

• Create one trusted view of CAC, CPA, ROAS, MER, conversion, AOV, repeat rate, LTV and contribution.
• Reconcile platform reporting with Shopify, GA4 and financial performance.
• Separate attributed revenue from genuinely incremental growth.
• Produce concise weekly reporting: what happened, why it happened and what action is required.
• Translate performance data into actionable creative requirements for Brand and Production.

CANDIDATE PROFILE

• Six or more years in growth, performance or digital marketing, ideally D2C beauty or wellness.
• Evidence of delivering measurable, profitable e-commerce growth.
• Strong Meta, Google, agency management, Shopify, GA4 and attribution capability.
• Commercial understanding of margin, contribution, promotions and forecasting.
• Able to connect media, website, CRM, sales and finance data and challenge received explanations.

SUCCESS MEASURES

• Profitable D2C net-sales growth, contribution and marketing efficiency.
• CAC and CPA within target; improved conversion, AOV, retention and LTV.
• Faster identification and correction of performance issues.
• A transparent, trusted view of performance and forecast risk.
• More accountable and effective agency delivery.

BENEFITS

• Opportunity to join a growing, science-led wellness brand.
• Competitive salary and performance-based bonus.
• Pension scheme.
• Employee product discount and quarterly product allocation.
• Private healthcare.
• Birthday day off.
• Hybrid working pattern with four days per week in the office.