Remote Performance Creative Strategist and AI Ad Producer

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Job Title: Remote Performance Creative Strategist and AI Ad Producer (100% Work From Home)

Location: Remote from Latin America

Position Type: Full-time

Salary: $3,500 – $4,500 USD monthly salary (Paid directly in USD)

Schedule: Monday through Friday, 9:00 AM – 5:00 PM US Central Time / CT.

About the Client

Our Client is an elite performance marketing agency specializing in driving high-velocity growth for direct-to-consumer (DTC) ecommerce brands. By uniting paid media buying, creative strategy, conversion web development, and email marketing, they turn consumer insights into scalable, revenue-generating paid social campaigns. To maintain a robust creative pipeline across major U.S. consumer brands, they rely on strategist-producers who combine deep direct-response marketing fundamentals with cutting-edge AI creative tools to originate, produce, and iterate winning video and static ad concepts.

About the Role

Our Client is seeking a marketer-first Performance Creative Strategist and AI Ad Producer to own the creative lifecycle from initial consumer research to finished AI-produced video ads. Operating full-time during U.S. Central business hours, this professional will research buyer motivations, write strategic briefs and scripts, and leverage AI creative suites (such as ChatGPT and SuperScale) to build, refine, and deploy performance ads. Working alongside the Creative Director and paid media team, this strategist will bridge the gap between audience psychology, campaign data, and hands-on production.

Key Responsibilities

Strategic Concepting & Competitor Intelligence

• Researches brand audiences, product hooks, buying triggers, awareness levels, and customer objections across U.S. DTC ecommerce verticals.
• Translates qualitative research and Meta paid social data into testable creative hypotheses, customer angles, scripts, and multi-variant creative briefs.
• Builds and maintains competitor swipe files, angle libraries, and creative boards to analyze category patterns, mechanisms, and emotional drivers without copying competitors.
• Formulates detailed creative briefs specifying audience insights, hooks, core messages, visual direction, audio/caption instructions, call-to-actions (CTAs), and testing variants.

AI-Assisted Ad Production & Iteration

• Utilizes ChatGPT to conduct audience research, pressure-test marketing angles, write scripts, refine production prompts, and generate structured scene directions.
• Operates AI creative-production platforms (e.g., SuperScale) to produce high-converting video and static ads, generating variations at scale.
• Reviews and audits AI-generated creative with high standards for strategic clarity, natural language cadence, visual credibility, and conversion potential.
• Guides scene direction, pacing, text overlays, and audio treatments, diagnosing weak outputs and refining prompts until creative assets are ready for testing.

Cross-Functional Collaboration & Testing

• Partners with the Creative Director and media buyers to interpret ad account metrics, analyze drop-off rates, and identify winning elements to scale.
• Manages creative production pipelines across multiple DTC ecommerce accounts simultaneously without diluting strategic focus.
• Documents performance learnings to ensure winning angles, hooks, and offers are scaled, iterated, or systematically challenged in subsequent testing rounds.

Qualifications, Skills, and Key Competencies

Required Qualifications

• Direct-Response & Creative Strategy Experience: 3+ years of experience in performance creative strategy, direct-response marketing, paid social strategy, or performance copywriting.
• U.S. DTC Ecommerce Expertise: Demonstrated track record of developing winning ad concepts for DTC brands selling directly to U.S. consumers, with deep fluency in Meta advertising patterns.
• Concept Ownership & Portfolio: A portfolio or case studies demonstrating full ownership of creative strategy (customer insight, angle, hook, script, and iteration) rather than passive execut…