Senior Creative Strategist, Growth

This position is listed on behalf of a partner company, who manages all applications and next steps. Our partner is looking for a Senior Creative Strategist, Growth based in Canada . Join a fast-growing, AI-powered technology company transforming how people manage car ownership through personalized digital services. As a Senior Creative Strategist, Growth, you will shape the creative direction of performance marketing campaigns across TikTok, Meta, YouTube, connected TV (CTV), and emerging platforms. You will own the entire creative lifecycle, from developing concepts and writing scripts to directing production, editing videos, and optimizing campaign assets. Combining strong visual storytelling with performance insights, you will create advertising that drives measurable growth while strengthening brand identity. You will collaborate closely with growth, media, and analytics teams, manage external creative partners, and use generative AI tools to accelerate production. This is an opportunity to take significant creative ownership, experiment with new formats, and help build a scalable advertising engine in a dynamic, results-driven environment.

Accountabilities You will lead the development and execution of high-impact performance creative, balancing creative excellence, brand consistency, and measurable business results. Your responsibilities will include:

• End-to-End Creative Production: Develop, produce, and deliver advertising campaigns from initial ideation and scripting through editing and final delivery across paid social, CTV, and emerging channels.
• Creative Strategy and Concept Development: Build compelling hooks, messaging angles, creative frameworks, and calls to action informed by audience behavior and performance insights.
• Visual Excellence and Brand Development: Elevate the quality of advertising through strong composition, design, pacing, and storytelling while maintaining a premium brand identity and conversion-focused approach.
• Performance Optimization: Analyze campaign results and collaborate with growth, media, and analytics teams to translate performance data into actionable creative improvements.
• Trend and Platform Research: Monitor emerging advertising formats, platform trends, cultural shifts, and audience preferences to keep campaigns relevant and effective.
• Hands-On Video Editing: Independently edit, refine, and iterate advertising assets at speed, maintaining high production standards without relying on extensive external direction.
• AI-Enabled Production: Use generative AI tools for ideation, script development, video editing, asset creation, and other production tasks to increase efficiency and explore new creative possibilities.
• Agency and Partner Management: Prepare production briefs, communicate creative direction, manage external agencies and production partners, and review deliverables to ensure they meet quality and performance standards.
• Creative System Development: Help establish repeatable processes that increase creative output, diversify advertising concepts, and connect creative craft with data-driven decision-making.
• Cross-Functional Collaboration: Work closely with internal stakeholders to align creative initiatives with growth objectives, campaign priorities, and broader brand strategy.

Requirements You are a performance-focused creative professional with strong visual judgment, hands-on production skills, and a track record of developing advertising that delivers measurable results. You combine an experimental mindset with commercial awareness and thrive in fast-paced environments where creative quality and execution speed are equally important.

• At least 5 years of experience in performance-driven creative production, ideally within a performance marketing agency or an in-house growth team at a direct-to-consumer (DTC) or app-based business.
• Demonstrated success producing or directing high-performing advertising across paid channels such as Meta, TikTok, YouTube, and connected TV.
• Strong performance creative instincts, including the ability to develop effective hooks, pacing, messaging, and calls to action that capture attention and drive conversions.
• Excellent visual taste and a strong understanding of design, composition, storytelling, and brand quality, with the ability to make performance advertising both effective and visually polished.
• Proficiency in video editing, including the ability to independentl…