Manager – UK Marketing

Execute and deliver the overarching brand strategy and multi-year growth priorities for the UK. Align the regional vision with Wendy’s global brand standards while ensuring local relevance to build the brand foundation in the region. Manage all key operational aspects of UK marketing including annual brand plans, calendar strategy, digital engagement, creative alignment, consumer insights that guide the business, and media investment. Partner with and support franchisee teams, driving alignment with key strategies and ensuring best-in-class execution. Collaborate closely with DRSC brand and advertising teams, advertising agencies, and cross-functional partners to achieve annual objectives. Overall success will be measured by improvements in sales, customer counts, development (new restaurant growth) cadence, and profitability for the system.

Responsibilities:

Plan & Execute Marketing Initiatives: Implement and achieve strategic goals related to annual brand plans and marketing campaign initiatives for the UK, including marketing calendars, innovation pipeline management, and advertising campaigns that drive business results and strengthen brand health.

Execute Market Growth Strategy: Deliver the end-to-end market strategy for the UK, managing multi-year growth priorities that align with Wendy’s global standards while ensuring deep local relevance.

Franchisee Collaboration: Build and maintain high-confidence, collaborative relationships with franchisees regarding the effectiveness of marketing-led initiatives, ensuring their support elevates overall performance.

Oversee UK Marketing Operations: Coordinate the UK marketing ecosystem, including promotional calendars, media investment execution, menu innovation, and digital engagement. Ensure seamless integration across media, digital innovation, and CRM channels.

Requirements:

• Knowledge of brand marketing strategy, media, innovation protocols, research and financial acumen. Experience of multi-market international role/environment and leading cross-functional teams.

• Knowledge of the competitive environment and impact of the economic landscape

• Ability to build relationships, manage and influence franchisees, and cross-functional peers to achieve strategic objectives

Essential skill sets would include strategic orientation, flexibility/adaptability, leadership and problem solving

• MBA with +5 years of experience and knowledge of QSR

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