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Business Development Manager - Events (5C71821)

  • Source: LinkedIn
  • Referment
  • On-site
  • London
  • Full-Time
  • Senior

Job Description

Referment is working with a specialist media and events business serving the global export, commodities, project and trade finance markets, which runs a diversified portfolio of physical and virtual events alongside its news, research and data intelligence offering. This is a London-based sales role reporting to the Head of Event Sales.

The Role You will develop new accounts and relationships through a combination of inbound leads and self-sourcing, both through the cycle of each event campaign and throughout the year. You will also manage a number of existing client accounts to ensure they receive excellent service, identifying upsell and cross-sell opportunities where they organically arise.

  • Close event bookings for new and existing clients, including multi-event and multi-booking deals and cross-selling opportunities.
  • Develop strong client relationships that lead to upselling opportunities.
  • Maintain strong sales output and production, including pipeline management and CRM accuracy.
  • Work in partnership with other teams and event stakeholders, delivering key client and industry feedback to support development of the broader events and client base.

What We’re Looking For

  • At least 2 years’ experience in event sales (hybrid and physical).
  • Initiative and a results orientation, with a history of exceeding targets.
  • Good judgement in resource utilisation and optimisation, plus effective organisational and planning skills to manage your workload.
  • Genuine interest in personal development and growth, and receptiveness to coaching.
  • Intellectual curiosity about export, commodities, project and trade finance.

Desirable

  • Experience using CRM systems such as Salesforce.

This could suit a B2B conference or media sales professional with a consultative approach who wants to specialise in a niche finance market with a year-round, relationship-driven portfolio. The role is hybrid with weekly hours of 37.5.

Referment

Skills

  • Salesforce
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