User Acquisition Manager

About AttaPoll

AttaPoll is a profitable, fast-growing rewards app connecting over 2 million monthly active users across 70+ countries with surveys, offers, games and other ways to earn. We’re a small, founder-led team with a highly technical product organisation and a short path from idea to launch.

The role

We’re looking for a User Acquisition Manager to own and build the next stage of our paid user acquisition. This is a senior, hands-on role reporting directly to the founders, with ownership of more than €1 million in annual spend and room to grow it as performance supports.

Growth here comes from efficiency, not just budget. Our CAC and payback targets are demanding, and the playbook for a typical subscription or gaming app doesn’t map neatly to our model. Working out which users, channels and markets create sustainable value, then turning that into a repeatable acquisition system, is central to the job.

Meta and Google execution matters, but we also want someone resourceful at finding scalable sources of quality users: rewarded and incentivised inventory, offerwalls, affiliate and CPA networks, cross-promotion, creator and UGC campaigns, referral loops, and market-specific opportunities across our 70+ countries.

You’ll work directly in the ad accounts, design and run tests, and follow the data. You’ll also work closely with product, engineering and data on attribution, measurement and the path from install to activation.

What you’ll do

• Own UA strategy, budgets and performance across markets
• Run paid campaigns hands-on: setup, creative testing, optimisation and budget allocation
• Scale what works and test new acquisition sources
• Analyse performance by channel, campaign, creative, country and cohort
• Measure success through CAC, LTV, ROAS, payback, retention and realised user value
• Build a structured testing programme across channels, audiences, bidding and creative
• Improve mobile attribution, reporting and measurement so decisions are faster and better informed
• Work with product, engineering and data to improve onboarding, activation and referrals
• Use networks, creators and partners where they add real leverage
• Help shape the future UA team and operating model

What we’re looking for

• Strong UA or growth marketing experience at a B2C mobile app or consumer tech company
• Hands-on performance marketing experience
• Proven experience implementing mobile tracking and attribution tools
• Experience with channels such as Meta, Google, TikTok, Apple Search Ads, affiliates or creators
• A track record of scaling acquisition while keeping unit economics strong and payback fast
• Solid grasp of mobile attribution, cohort analysis, CAC, LTV and ROAS
• A structured, data-driven approach to experimentation and creative testing
• Comfort being the main UA specialist in a small company
• High ownership, independence and commercial judgement
• Excellent written and spoken English

Nice to have

• International, multi-market UA experience
• Background in rewards, Get-Paid-To, casual gaming, offerwall or marketplace apps
• Referral, affiliate, influencer or web-to-app acquisition
• App store optimisation
• SQL or BI tools
• Experience with traffic quality and fraud prevention

What we offer

• Salary: £65–£72k per year + performance bonus
• Full ownership of a commercially important function, with a budget that grows with results
• Direct work with the founders and a highly technical product team
• Decisions made on detailed behavioural and revenue data
• The chance to build AttaPoll’s acquisition function, and the team around it
• Hybrid working: 2 days per week at London office
• 1–2 company workations per year