Email Developer

Company Description

EBG powers a proprietary suite of e-commerce platforms and technology solutions to deliver exclusive deals and special offers from the world’s top brands and experiences. Specializing in live entertainment, travel, retail products and services, EBG operates a network of employee and membership-based marketplaces with a reach exceeding 100 million users. EBG owns the nation’s most comprehensive employee savings program, serving over 40,000 corporate clients through its B2B2C platforms TicketsatWork, Plum Benefits, Working Advantage, and Beneplace and offers additional value through its loyalty program, FunLife Rewards. Undercover Tourist®, a prominent online travel site, is owned by EBG. Visit www.ebgsolutions.com to learn more about EBG and its commitment to connecting people to exceptional experiences.

EBG’s people-first culture prioritizes the benefits of collaboration, whether it occurs in person or virtually. We believe in the value of working near our colleagues, and we foster and prioritize meaningful in-person connection whenever possible. EBG primarily hires within our core cities—Orlando, New York, Austin, Las Vegas, and Aventura (Miami) with a focus on candidates located within a commutable distance to collaboration offices within these markets.

Job Description

This role is Work from Home (WFH). All candidates must be within commutable distance to a local office in NYC or Miami for Quarterly Company Events in a hirable state. We do not provide sponsorship and we do not hire from outside the USA.

The Email Developer will be responsible for the coding, creation, execution, scheduling, and analysis of all email programs across multiple platforms and brands. In this role, they will collaborate with internal business partners to execute and scale email campaigns that are critical to driving growth. They will maintain an ongoing awareness of trends and best practices of email design and coding principles. In addition, the email developer will work closely with all members of the Marketing and Product teams in multiple offices to ensure seamless execution.

Responsibilities

• Develop complex and customized HTML/CSS code, including the following:
• Ability to code complex email templates from scratch, modify/update existing templates, and troubleshoot existing email code as needed.
• Provide technical guidance and expertise on how to make our emails more automated and personalized, through knowledge of advanced coding and scripting techniques.
• Create custom email templates using HTML, CSS, and liquid scripting to create clean, responsive, modular code that can connect and utilize data sources, logic, and segmentation to populate dynamic offers within email campaigns, be it stand-alone campaigns or automated experiences/journeys.
• Develop customer experiences/journey flows utilizing logic, rules, and segmentation criteria.
• Code with “mobile-first” mindset and adheres industry best practices for email coding and development.
• Use AI-assisted development tools and agents to accelerate email coding, testing, troubleshooting, and architectural enhancements, and integrate AI agents into email and CRM workflows.
• Manage end-to-end email production that supports our eCommerce business – including: coding, development, deployment, and analysis of email campaigns, utilizing a major ESP (i.e., Zeta, Salesforce Marketing Cloud, etc.). This also includes, but is not limited to:
• Participating in the QA/QC process for all email campaigns, working with account managers, marketing leads, and developers to ensure all details, links, spelling, products, and content are correct.
• Coordinating with cross-functional account managers on campaign assets, reviews and approvals.
• Collaborating with merchandising and marketing teams on campaign calendars.
• Leverage existing segments and create new custom segments for email deployment utilizing data within the email service provider/platforms. Partner with marketing & data analytics for additional custom segment creation that falls outside the scope of the ESP.
• Use problem-solving skills to address and solve technical problems that arise as it relates to email campaigns and CRM projects.
• Mentor others on coding standards and perform code reviews.

Qualifications

• 5+ years of hands-on coding and email production experience within an enterprise level Marketing Automation platforms/Email Service Provider…