Senior Marketing Manager - B2B Conferences

Senior Marketing Manager — Global B2B Conferences

*You must have at least 4 year’s B2B Events (ideally Conferences) Marketing Experience to be considered *

Salary: c£55k Basic + 10% Bonus and Strong Benefits

Location: Hybrid (3 days office, 2 days home)

Can you fill a room with 1,000+ senior delegates, at a premium price, in a crowded market? If so, read on.

My client is a fast-growing, ambitious events business behind a portfolio of high-profile B2B conferences.

They need a Marketing Manager to take the reins: own the strategy, drive paid attendance and build a loyal delegate community that keeps coming back year after year.

This is a role for someone who gets a buzz from watching registrations climb and knows exactly which levers to pull when they don’t.

What You’ll Bring

• 4+ years in marketing, with a proven record of driving paid attendance at large-scale B2B events (1,000+ attendees)
• Strategic thinking: you can build sharp positioning and go-to-market plans that deliver measurable commercial results
• Strong communication skills, written and verbal, and the confidence to present to senior stakeholders
• A data-driven mindset: you read campaign metrics fluently and turn insight into action
• Experience running integrated campaigns and juggling multiple projects at pace
• Hands-on knowledge of digital platforms, CRM and marketing automation (Marketo a bonus), plus social media
• A real passion for live events and an instinct for what makes them memorable
• A degree in Marketing, Business, Communications or a related field

What You’ll Do

• Own the plan: build and deliver end-to-end, multi-channel strategies tied to commercial targets. You set the direction.
• Sell the seats: lead integrated campaigns across paid social, search, display, PR, email, content and partnerships, managing the full delegate journey from first click to ticket purchase.
• Make the events irresistible: craft messaging and value propositions that cut through and speak directly to the right audiences.
• Guard the brand: keep every touchpoint (digital, print, social, on-site) consistent and high-impact.
• Measure and adapt: set KPIs, track performance through dashboards and analytics, and adjust in real time to hit attendance targets.
• Grow the community: create a 365-day engagement strategy for the global forum that builds membership and keeps momentum going between events.
• Control the budget: spend wisely, maximise ROI and keep stakeholders in the loop.
• Work across the business: partner with production, sales, finance, operations and external agencies to deliver smoothly.

Why Apply?

This is a step-up role with real ownership. You’ll shape the marketing of a portfolio of events that matter to their audiences, and your results will be visible in every packed room.

Ready to make your mark? APPLY NOW!

Key words: Events, Marketing, B2B, Conferences, Summits, email, automation, Salesforce, Pardot, Marketo, LinkedIn ads, PPC, SEO, Paid, social media, media, partnerships, tech, London, hybrid, permanent, UK.