Sales Manager

At Clarion, our people are at the absolute heart of what we do. We’re proud that our core values of PASSION , CARE , IMAGINATION , and TRUST define the way we carry out our work across all of our teams.

If you share our values and want to be a part of a successful, dynamic, and creative global business then we want to hear from you.

The Opportunity:

We have an exciting career opportunity for a commercially driven and experienced Sales Manager to lead the sales function across Clarion’s market-leading Baby Show portfolio, the UK’s leading consumer exhibitions in the pregnancy, baby and early-years sector.

Our flagship events include The Baby Show at ExCeL London, NEC Birmingham and Olympia London.

Our flagship events include The Baby Show @ ExCel, NEC and Olympia

Managing a small team of one sales executive, the ideal candidate will have a proven track record of delivering sales revenue, developing new business and managing high-performing sales teams. They will take ownership of the sales strategy and commercial performance across all three events, driving revenue growth through exhibitor sales, account development, retention and identifying new commercial opportunities.

This is a hands-on management role requiring a strong sales leader who can motivate and develop their team while leading by example in prospecting, negotiating and closing business. They will be commercially astute, confident in using data to inform decisions and experienced in managing sales pipelines, forecasting revenue and delivering against ambitious targets.

Working closely with Marketing, Operations and Finance, the Sales Manager will play a key role in maximising commercial opportunities, developing long-term exhibitor relationships and ensuring the continued growth and success of The Baby Show portfolio.

Based within Clarion’s Enthusiast Department, there may also be opportunities to contribute to other events across our wider portfolio.

Key Responsibilities:

• Develop and deliver the sales strategy across all three events, taking ownership of revenue targets, budgets and commercial performance.

• Lead, motivate and develop the sales team, setting individual targets, monitoring performance and providing regular coaching and support.

• Drive new business acquisition, existing account growth and exhibitor retention to maximise revenue across the portfolio.

• Identify and develop new revenue opportunities, including sponsorship, partnerships, premium positioning and additional commercial products.

• Manage key accounts and build strong relationships with exhibitors, sponsors and strategic partners.

• Oversee sales pipelines, revenue forecasting and performance reporting, using Salesforce to monitor progress, identify risks and implement corrective actions.

• Analyse sales results, market trends and competitor activity to identify opportunities for growth and inform commercial planning.

• Oversee the development and management of commercially effective floor plans in collaboration with the Sales and Operations teams, maximising space utilisation and revenue yield.

• Ensure the exhibitor mix reflects the quality, positioning and target audience of The Baby Show

• Work closely with Marketing to align sales activity with marketing campaigns, audience development and exhibitor promotional opportunities.

• Liaise with Finance to monitor invoicing, outstanding payments and debt collection.

• Ensure contracts, CRM records, sales administration and reporting are accurate and completed within agreed deadlines

• Resolve exhibitor issues and commercial conflicts professionally, both in the office and on-site.

• Represent Clarion Events at client meetings, industry functions and relevant UK and international exhibitions, including occasional weekends.

• Contribute to post-event reviews and future business planning to support continuous improvement and portfolio growth.

Knowledge, Skills & Behaviours:

• Proven experience in a sales management or team leadership role, ideally within exhibitions, events or a related commercial environment.

• A strong track record of achieving revenue targets, winning new business and growing existing accounts.

• Experience of running an onsite rebook campaign and team is highly desirable

• Demonstrable experience managing, motivating and developing a sales team.

• Experience in sales strategy, pipeline management, revenue forecasting and performance reporting.

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