Freelance SEO Content Writer

Home based Part time, minimum 2 days per week Immediate start

We’re looking for an experienced, proactive freelance SEO Content Writer to review, refresh and optimise existing content on the HomeOwners Alliance website.

You’ll help ensure our content is accurate, up to date, search-friendly and consistent with our editorial guidelines and trusted, independent voice.

Key responsibilities

• Review, research and update existing website content in WordPress, following our SEO and editorial guidelines.
• Ensure content is accurate, authoritative, clear and genuinely helpful to homeowners, buyers and sellers.
• Optimise copy for SEO, including search intent, keywords, headings, internal links and metadata etc
• Independently research complex property and financial topics, fact-check information and identify where content needs updating.
• Maintain a consistent tone of voice that makes complicated subjects accessible to consumers.

Essential skills and experience

• Proven experience writing and optimising SEO content.
• Excellent research, fact-checking and editing skills, with exceptional attention to detail.
• Confident using WordPress to edit, format and publish content.
• Ability to explain complex subjects in clear, engaging, jargon-free language.
• A self-starter who can work independently, take ownership of content updates and exercise sound editorial judgement.

Desirable skills and experience

• Experience writing for a consumer advice website.
• Strong understanding of the UK home buying and selling process.
• Experience writing about mortgages, personal finance or property-related financial topics.
• Experience optimising content for generative search engines and AI-powered search (GEO).

About HomeOwners Alliance

HomeOwners Alliance champions the interests of homeowners and aspiring homeowners across the UK. Our website provides trusted, practical advice to help people make confident decisions about buying, selling, owning and improving their homes.

How to apply

Please email [email protected] with a brief overview of your relevant experience and links to examples of your work. Let us know your availability, including how many days a week you can commit and when you could start.

This is a freelance, home-based role, for a minimum of two days per week, starting immediately.

No recruiters or agencies, please.

• Please apply as soon as possible. We’ll review applications as they come in and close recruitment once we’ve found the right person.