Media Manager, Retail Media Network - Mass & Club

This position is listed on behalf of a partner company, who manages all applications and next steps. Our partner is looking for a Media Manager, Retail Media Network – Mass & Club based in the United States. This fully remote opportunity is ideal for an experienced retail media professional ready to shape omnichannel strategies and drive measurable commercial growth. You will lead retail media planning and activation across Mass and Club retail customers, connecting customer priorities, brand objectives, promotions, and digital commerce initiatives. By managing investments across the full marketing funnel, you will help increase incremental sales, strengthen customer engagement, and improve profitability. Working closely with Sales, Brand, Omnichannel, Finance, Content, and Analytics teams, you will turn complex performance data into actionable recommendations. You will also guide agency and retail media partners, optimize campaign execution, and champion a disciplined test-and-learn approach. This role offers the opportunity to influence investment decisions, improve media effectiveness, and contribute directly to long-term business growth in a fast-paced, collaborative environment.

Accountabilities As Media Manager, Retail Media Network – Mass & Club, you will own retail media strategy, investment planning, execution, and performance optimization across priority Mass and Club customers. You will connect commercial objectives with data-driven media decisions to maximize sales impact and ensure accountability across internal teams and external partners.

• Retail Media Strategy and Commercial Planning: Lead annual planning, campaign strategy, activation, optimization, budget pacing, and performance reporting across priority Mass and Club customers.
• Translate customer plans, joint business planning priorities, assortment strategies, product launches, promotions, and key selling moments into integrated retail media calendars.
• Develop balanced full-funnel media plans that combine retail search, onsite display, offsite media, social, and other commerce media opportunities to support both demand creation and demand capture.
• Recommend investment allocations by retailer, brand, product, and business objective, adjusting spending based on customer priorities, commercial performance, and profitability.
• Performance Management and Optimization: Protect always-on retail search coverage for priority brands and products, ensuring visibility across high-intent customer searches.
• Analyze sales, traffic, conversion, market share, new-to-brand performance, household penetration, incrementality, profitability, and media efficiency to evaluate campaign effectiveness.
• Identify and address budget pacing issues, search coverage gaps, out-of-stocks, weak conversion, and underperforming tactics, implementing corrective actions and escalating risks when necessary.
• Deliver concise, executive-ready performance reports outlining results, key drivers, business implications, lessons learned, and recommended next steps.
• Cross-Functional and Partner Leadership: Collaborate with Omnichannel leadership and customer teams to align retail media strategies with customer priorities and commercial plans while maintaining clear decision-making responsibilities.
• Coordinate media investments with digital shelf readiness, product content, availability, and conversion requirements before increasing campaign spending.
• Manage agency, platform, retail media network, and technology partners, providing direction on campaign briefs, setup standards, optimization, budget pacing, issue resolution, and performance expectations.
• Partner with Sales, Omnichannel, Brand, Content, Finance, and Analytics teams to align investments, resolve execution barriers, and achieve shared business outcomes.
• Testing, Learning, and Investment Stewardship: Develop and manage a structured test-and-learn roadmap covering audiences, search strategies, advertising formats, creative approaches, bidding, retailer capabilities, and measurement.
• Scale successful tactics, discontinue or redesign low-value activities, and reduce duplicated investments.
• Identify emerging investment risks and growth opportunities early, presenting clear recommendations supported by financial analysis and business rationale.
• Contribute to a collaborative, ethical, and inclusive work environment that values continuous learning, respect, teamwork, and positive communit…