SENIOR WEB DEVELOPMENT & TECHNICAL SEO LEAD

WOOLGOLDCAREERS DIGITAL & TECHNOLOGYSENIOR WEB DEVELOPMENT & TECHNICAL SEO LEADInternational Digital Transformation Luxury-Level Digital Excellence

Experience: 8+ years
Engagement: Senior-Level Freelance Consultant / Agency Partner / Permanent Position
Location: Open to international candidates
Website: www.woolgold.com

THE OPPORTUNITY

Building the next chapter of WOOLGOLD’s digital presence.

WOOLGOLD is embarking on a comprehensive digital transformation to elevate its international presence, strengthen its digital infrastructure and establish a new benchmark for excellence across its online platforms.

With a portfolio spanning scarves, shawls, wraps and premium home textiles, including throws and blankets, WOOLGOLD operates across multiple international markets through its principal website and more than six country-specific microsites and localized platforms, including France and Germany.

We are seeking an exceptional Senior Web Development & Technical SEO Specialist to lead the strategic redevelopment of our digital ecosystem.

This is not a conventional website redesign assignment. It is an opportunity to rethink, architect and build a sophisticated, scalable digital platform that reflects the quality of our products, the ambition of our business and our commitment to international growth.

The successful candidate will combine technical mastery, strategic SEO expertise, refined digital execution and a rigorous understanding of international website architecture.

Our ambition is clear: to position WOOLGOLD among the most authoritative and respected digital destinations in the global scarf, shawl, wrap and home textile sectors.

THE MISSIONExcellence in every digital detail.

The appointed professional will take responsibility for the complete redevelopment of www.woolgold.com and the strategic optimization of our international digital ecosystem.

The mission encompasses five fundamental priorities:

01 — Digital Architecture & Website Excellence

Design and develop a modern, premium, high-performance digital platform that delivers an exceptional user experience and establishes a robust foundation for future international expansion.

02 — SEO Preservation & Organic Growth

Protect and strengthen the search visibility, domain authority, indexed content and organic traffic accumulated by our existing websites. SEO integrity must be embedded into every stage of the redevelopment process.

03 — International Digital Ecosystem

Rationalize, optimize and integrate our existing international microsites and localized pages into a coherent, scalable architecture that serves the distinct requirements of each target market.

04 — Brand Authority & Digital Positioning

Create a digital environment that communicates expertise, quality, product diversity and professional credibility, positioning WOOLGOLD as a reference in the international textile industry.

05 — Sustainable Performance

Build a technically robust, secure, measurable and adaptable platform designed to support long-term organic visibility, customer engagement and qualified commercial opportunities.

KEY RESPONSIBILITIES1. Digital Strategy, Architecture & Development

Lead the end-to-end redevelopment of the WOOLGOLD digital ecosystem, from technical discovery and architectural planning to implementation, launch and continuous improvement.

• Conduct a comprehensive assessment of the existing website, CMS, technical infrastructure and digital user journeys.
• Define the optimal website architecture, technology stack and content management framework.
• Develop a sophisticated, responsive and mobile-first interface aligned with the expectations of a premium international brand.
• Establish intuitive navigation, product taxonomies and category structures across scarves, shawls, wraps, throws, blankets and related textile collections.
• Improve product discovery, category-level engagement, inquiry journeys and B2B conversion opportunities.
• Ensure consistency, maintainability, security and scalability across all digital properties.
• Establish clear development standards, quality assurance procedures and technical documentation.

1. Technical SEO & Search Equity Protection

Our existing organic visibility is a strategic business asset. Its protection is a non-negotiable requirement of this project.

The successful candidate must demonstrate the ability to execute complex website migrations while mi…