Markets Activation Manager - Consulting, Risk and Outsourcing

Ideas | People | Trust We’re BDO. An accountancy and business advisory firm, providing the advice and solutions entrepreneurial organisations need to navigate today’s changing world.

We work with the companies that are Britain’s economic engine – ambitious, entrepreneurially-spirited and high growth businesses that fuel the economy - and directly advise the owners and management teams that lead them.

We’ll broaden your horizons Our Sales & Marketing team is building a function that reflects who we are: open, trusted and focused on shaping what matters. You’ll join a team big enough to offer big priorities and commercial challenges, yet personal enough to ensure you’re supported and empowered from day one.

Here, we think beyond. You’ll bring ideas, challenge thinking and help shape how we deliver campaigns, insights and engagement across the business. Working closely with internal clients, you’ll deepen your understanding of our sectors and see how connected teams drive our 2028 growth ambitions.

From strategic storytelling to capability‑building and smarter ways of working, you’ll grow your skills while working with people who care about doing the right thing.

We’ll help you succeed In this team, development is central to how we work. You’ll have access to best‑in‑class training, clear capability frameworks and hands‑on learning that give you the confidence and skills to grow quickly.

We make it personal with supportive teams where you belong, are trusted, and take transformative work on early. You’ll collaborate across service lines and leadership levels, building relationships grounded in openness and accountability.

You’ll bring your best - taking ownership, delivering quality and building trust across the firm. In return, you’ll get clarity, fair feedback and the development you need to succeed. You won’t just complete tasks - you’ll help shape how the team evolves and how we support the business.

The Sales and Marketing team is looking to recruit a Markets Activation Manager. The role will be deployed to Consulting, Risk and Outsourcing team in London.

Role purpose The Markets Activation Manager is deployed into a defined area of the business (CR&O, London) and is responsible for planning and delivering activation activity aligned to growth and market priority areas, including the firm’s Target and Priority Client programmes where applicable. The role owns local execution and runs partner routines, working with the Senior Markets Activation Manager to iterate and gain sign-off for plans and to ensure alignment to capability standards.

This role operates as a local change agent: improving adoption of central packs and routines, strengthening stakeholder follow-through, managing risks and dependencies, and using performance insight to drive improvements.

Key Responsibilities

• Draft and maintain the activation plan for the deployment area, including cohorts, cadence, stakeholder actions and measures.
• Consult with the Senior Markets Activation Manager to iterate plans, gain sign-off and ensure alignment to growth and market priority areas and relevant programmes.
• Define the minimum mobilisation materials required to run routines effectively and ensure ownership and timelines are clear.
• Lead delivery of partner routines and activation activity, ensuring stakeholders understand what is expected and by when.
• Run activation sessions and routines, capture actions, and ensure follow-through is monitored and supported.
• Work with stakeholders to remove friction and maintain momentum, escalating issues where follow-through is at risk.
• Apply buyer and audience understanding to tailor routines and talk tracks using central packs.
• Use Proposition Packs and Activation Packs as the default; ensure stakeholders know how to use them.
• Capture buyer feedback, objections and proof-point gaps surfaced in activation and feed them to the Senior Manager/Head for action.
• Coordinate with Campaigns, Content, Digital and Design to align timing, assets and messaging to activation plans.
• Coordinate handoffs with Sales sub-capabilities as needed to support origination, pursuits and account growth behaviours.
• Track agreed KPIs and adoption measures for the deployment area; interpret what is changing and why.
• Provide reporting inputs and recommend optimisation actions based on insight.
• Implement agreed improvements locally and suppo…