Senior Research Executive/Research Manager - Qualitative

At a glance

Who: Two qualitative researchers with at least 3 years of custom research experience across a range of project objectives

What: Manage small to mid-sized qualitative research projects from start to finish with senior support and support on larger scale or global projects

When: Hiring immediately to support business expansion

Where: Based in London/UK (Flexible WFH/WFO policy; WeWork in Waterloo 1-2x a week)

Office Environment: Collaborative, entrepreneurial, and people focused

Salary: £36,000 - £48,000

If you’re ready to join a team that values people, creativity, and the power of understanding clients’ audiences to impact their business outcomes, we want to hear from you!

What we’re looking for

We are looking for a candidate with at least 3 years of market research and strategic qualitative experience, with expertise in cultural exploration, brand strategy, innovation, brand positioning, and leading multi-market projects. The ideal candidate possesses a passion for turning insights into actionable stories, supporting proposals, strong writing skills, and a dedication to developing client relationships. We’re open to different backgrounds; agency and client-side.

If you’re passionate about deeply understanding people in service of helping brands thrive and grow, you’re in the right place!

What you’ll be doing

• Taking ownership of small to mid-sized qualitative research projects from start to finish.
• Independently manage projects, oversee daily client interactions, and assume accountability for project delivery with senior support.
• Thinking strategically and creatively at every stage – including designing impactful screeners and guides, delivering moderation across a range of methodologies, and crafting human-centered stories that deliver against client objectives and outcomes.
• Managing and setting expectations and goals for internal project teams while holding them accountable for success, including collaboration with Directors/VPs as well as Managers and the Project Management team.
• Building strong client relationships, both on projects and from a business development perspective.

What you’ll need

• At least 3-5 years of “boots on the ground” qualitative research practitioner experience at a research consultancy and/or as a strategist in an agency working with corporate clients.
• Strong proficiency in managing and implementing a variety of qualitative research methods, such as online and in-person discussions, digital diaries, in-home ethnographies and shop-alongs.
• Experience conducting qualitative research across a range of objectives such as segment illumination, category understanding, brand strategy and positioning development, creative development.
• Sharp strategic skills and a keen understanding of how insights from research can be used to impact clients’ business outcomes.
• Excellent writing skills are an absolute must as compelling and impactful storytelling is essential to the work we do.  It’s not enough to be able to “speak” a compelling story, you must know how to express your brilliant thinking in writing, too.
• Ideally, experience identifying the 4Cs (Consumer, Company, Category, Culture) in service of developing dig sites to drive innovation workshops.
• Experience with desk research and data re-mining.
• Exposure to AI for information gathering as well as qualitative research methods that leverage AI (e.g. AI moderation).
• Relevant formal education that’s provided the foundational knowledge and structured systems necessary for the critical thinking and problem-solving skills essential to this role.

Who this role is for

Curious, Collaborative and Courageous people who:

• Have a passion for developing innovative solutions to solve complex business challenges.
• Think ‘we’, not ‘me’ - Thrive in fast-paced, strategic collaboration with clients and colleagues.
• Self-motivated and can drive project success despite ambiguity.
• Forever question the status quo – uncover truths to surface new ideas, mental models, ways of working, etc.

Have we piqued your curiosity? Sound like the role for you? We’d love to hear from you! Even if you’re not 100% sure about potential fit, we still encourage you to apply. We’re looking for the right person, not the perfect series of checkboxes.

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