Digital Product Manager, CDP

James Hardie is the industry leader in exterior home and outdoor living solutions, with a portfolio that includes fiber cement, fiber gypsum, composite and PVC decking and railing products. Our family of trusted brands includes Hardie®, TimberTech®, AZEK® Exteriors, Versatex®, fermacell®, and StruXure®.

With over 8,000 employees and our U.S. operating entities headquartered in Chicago, we boast 31 operating sites, 6 recycling facilities, and 6 research and development centers globally. Powered by a dynamic workforce, we’re united by our purpose of Building a Better Future for All™ through sustainable innovation, a Zero Harm culture, and a commitment to empowering our people and communities.

For more information, visit www.jameshardie.com.

Summary The Manager, Customer Data Platform (CDP) will serve as the product and platform owner for James Hardie’s Adobe Experience Platform (AEP) and Adobe Real-Time CDP. This role is responsible for defining the platform strategy, architecture, governance, and roadmap that enables a unified customer profile across James Hardie’s portfolio of brands.

Working cross-functionally with Digital Product, Marketing Automation, IT, Enterprise Data, Analytics, Web, and implementation partners, this role will lead the evolution of James Hardie’s customer data foundation—connecting enterprise customer data, enabling audience activation and personalization, and establishing the governance and operating model required to scale digital experiences across the enterprise.

This is a strategic, hands-on leadership role responsible for balancing platform strategy with execution, ensuring Adobe Experience Platform becomes the enterprise foundation for customer identity, activation, and data-driven marketing.

What You’ll Do:

• Serve as the Product Owner for Adobe Experience Platform and Adobe Real-Time CDP.
• Develop and maintain the platform vision, roadmap, architecture, and operating model aligned with James Hardie’s digital, CRM, loyalty, personalization, and analytics strategies.
• Prioritize platform capabilities, technical debt, integrations, governance initiatives, and business use cases based on enterprise value.
• Evaluate new platform capabilities, data sources, destinations, and emerging technologies that enhance customer engagement and business outcomes.
• Own the architecture and implementation strategy for enterprise customer data flowing into Adobe Experience Platform.
• Partner with IT, Enterprise Data, CRM, and implementation partners to deliver scalable integrations across Salesforce CRM, enterprise data platforms, digital properties, marketing technologies, and additional first- and third-party data sources.
• Define enterprise standards for schemas, datasets, data models, naming conventions, and reusable platform components supporting multi-brand scalability.
• Ensure platform architecture supports future acquisitions, new customer channels, and evolving business capabilities.
• Own the enterprise customer identity strategy across homeowners, contractors, installers, builders, dealers, distributors, and other customer audiences.
• Define identity namespaces, match rules, merge policies, profile quality standards, and identity governance supporting a trusted enterprise customer profile.
• Partner with Enterprise Data, CRM, and Digital teams to establish consistent customer identifiers and cross-brand identity relationships.
• Define reusable audience segmentation standards and activation strategies across CRM, Marketing Automation, Digital Experience, Paid Media, Loyalty, and Analytics.
• Partner with CRM, Marketing Automation, and Web teams to operationalize audience activation, personalization, lifecycle marketing, and cross-channel customer journeys.
• Identify and prioritize high-value business use cases that demonstrate measurable platform value while supporting the long-term customer engagement strategy.
• Lead platform governance in partnership with Enterprise Data, IT, Security, Privacy, and Legal teams.
• Establish standards for customer data quality, lineage, retention, consent, access management, and platform health.
• Own platform documentation, architectural standards, operating procedures, and governance processes that ensure long-term platform sustainability.
• Monitor platform adoption, performance, and data quality while identifying opportunities for continuous improvement.
• Lead Adobe Experience Platform workstreams d…