Brand Designer

We are seeking a creative and concept-driven Brand Designer to join our team. The ideal

candidate will have a strong understanding of branding, visual identity, and design

storytelling. You will be responsible for translating brand strategy and business

objectives into distinctive visual identities that communicate a brand’s personality,

positioning, and values.

This role is focused specifically on branding, from conceptualisation and identity

development to creating cohesive visual systems and brand guidelines.

Key Responsibilities:

Brand Strategy & Conceptualisation:

• Understand brand positioning, target audiences, market research, and competitor

landscapes to develop relevant creative directions.

• Conceptualise distinctive brand identities rooted in research, storytelling, and

strategic thinking.

• Develop mood boards, visual territories, and creative concepts that communicate

the brand’s core idea.

Visual Identity Design:

• Design logos, typography systems, colour palettes, graphic elements, and

supporting visual assets.• Develop cohesive and scalable visual identity systems that

ensure brand recognition and differentiation.

• Translate brand personality, values, and narratives into compelling visual

experiences.

Brand Guidelines & Applications:

• Develop comprehensive brand guidelines covering logo usage, typography,

colours, imagery, and visual consistency.

• Apply brand identities across relevant touchpoints, including packaging,

stationery, presentations, digital platforms, and marketing collateral.

• Ensure consistency and quality across all brand applications.

Design Craft & Execution:

• Demonstrate strong expertise in typography, colour theory, composition, layout,

and visual hierarchy.

• Prepare high-quality, production-ready design assets for digital and print

applications.

• Refine designs based on feedback while maintaining the integrity of the creative

concept.

Collaboration & Communication:

• Collaborate with strategists, copywriters, and creative teams to develop cohesive

brand experiences.

• Present design concepts and clearly articulate the rationale behind creative

decisions.

• Stay updated with evolving branding practices, visual trends, and design

techniques.

Qualifications:

• Bachelor’s degree in Graphic Design, Communication Design, Visual

Communication, or a related field.

• 2–5 years of experience in brand design, visual identity, or branding-focused

agencies.

• Strong portfolio showcasing end-to-end branding projects and visual identity

systems.

• Proficiency in Adobe Illustrator, Photoshop, and InDesign. Familiarity with Figma

is an advantage.

• Strong conceptualisation, storytelling, and visual communication skills.

• Excellent understanding of brand identity, typography, colour theory, and design

systems.

• Strong attention to detail, problem-solving abilities, and presentation skills. Preferred Qualifications:

• Experience working in a branding agency or design studio.

• Understanding of brand positioning, brand architecture, and visual differentiation.

• Experience developing brand guidelines and applying identities across multiple

touchpoints.

• Ability to independently manage design projects from concept to final delivery.

Perks and Benefits:

• Competitive salary and benefits package.

• Flexible working hours and remote work options.

• Regular training sessions with senior designers and industry experts.

• A creative and collaborative work environment.

• Opportunities for professional growth and development.

• Exposure to diverse branding projects across industries.

• A supportive team that values strategic thinking, creativity, and design

excellence.