Membership Strategy Manager

The Role.. The Membership Strategy Manager is responsible for delivering Soho House’s global membership strategy across a set of key Houses, translating centrally designed frameworks into locally relevant plans that protect and grow membership revenue. Houses and areas of focus are assigned by the Global Membership Strategy Manager and Chief Membership Officer according to what the role’s base geography allows, and may change over time in line with business need.

Reporting to the Global Membership Strategy Manager, the role takes agreed global strategy — across retention and engagement, intakes and applications, and new House openings — and leads its execution across its assigned Houses in partnership with the Regional Membership Director, House Membership teams and the Soho Support Member Success function.

The role is the strategic link between global strategy and local delivery. It applies global frameworks to the specific conditions of its assigned Houses, manages the data and performance cycle behind each initiative, and feeds on-the-ground insight, barriers and opportunities back into global planning.

The role is responsible for the delivery and success of membership strategy across its assigned Houses. Accountability for regional membership performance sits with the Regional Membership Director and their teams.

Key Accountabilities.. Delivery of Global Strategy Across Assigned Houses

• Take agreed global membership initiatives and objectives and lead their delivery across its assigned Houses, translating global frameworks into practical local plans with membership and operations teams
• Prioritise and sequence global initiatives according to House-level risk, opportunity and operational capacity
• Feed on-the-ground insight, local nuance and delivery barriers back into global strategy development
• Act as the primary point of contact across its assigned Houses for global membership strategy, ensuring House teams understand what is being asked of them and why

Retention, Churn & Engagement

• Deliver its assigned Houses’ contribution to the global membership retention target
• Localised: design and run churn toolboxes that reduce churn among high-risk member groups across its assigned Houses, tracking and evolving these approaches as performance data emerges
• Centralised: drive engagement against the globally defined attrition indicators, closing the gap between local execution and target.
• Data: manage pre and post-initiative data for its assigned Houses, adjusting continually with local teams to protect the retention goal
• Strengthen onboarding and first-three-year engagement across its assigned Houses, using behavioural insight to intervene at the highest-risk stages of membership.Partner with the Data Team and the Soho Support Member Success function so that proactive intervention is targeted where it delivers the greatest impact across its assigned Houses

Intakes & Applications

• Partner with local teams to track and deliver budgeted intakes for its assigned Houses, de-risking revenue shortfall from missed intake targets
• Leverage seasonality and local cultural calendars to maximise application volumes
• Execute acquisition strategies that deliver the required Every House mix across its assigned Houses
• Run scenario-based local offers, adapting approaches proven elsewhere in the group
• Identify emerging risk to intake or revenue early and escalate to the Membership Strategy Manager (Global) with a recommended recovery plan

New Openings & Hypercare

• Apply the global opening framework to pre-opening acquisition and membership success planning for openings within its assigned Houses.
• Lead membership-side opening implementation and hypercare across its assigned Houses.
• Partner with pre-opening, marketing and House teams so that application, intake and early engagement targets are met at opening.
• Capture what worked and what did not at each opening and feed it back into the global opening playbook

Data, Insight & Performance

• Track and report performance across its assigned Houses, spanning onboarding, engagement, retention, renewals, applications and intakes
• Translate House-level data into clear, commercially focused recommendations for both local teams and global strategy
• Partner with the Data Team on member segmentation and predictive churn models, ensuring local nuance is reflected
• Present regional performance and rec…