GTM Manager (Financial Services)

Job Description

Every day our teams help people in businesses and communities to do what is right and achieve their goals
Our Commercial Function’s GTM – Strategic Growth Team works hand in hand with the Financial Services leadership to turn strategy into pipeline. We connect segment strategy, local campaigns and CRM discipline, so our client-facing teams have the tools, insight and support they need to grow the business
We’re happy to talk flexible working and consider reduced hours and job shares, we’ll support you to balance your work and life
As a GTM Manager – Financial Services within our GTM – Strategic Growth team, you will:
Shape and deliver the GTM plan for Financial Services, turning agreed strategy into clear, day to day actions
Build strong working relationships with Commercial Growth Services specialists, including Campaigns, Events, Business Development and Pricing, to keep Financial Services activity resourced and on track
Shape and deliver local campaign activity for Financial Services, building and activating campaigns with Commercial Growth Services
Maintain accurate, timely Dynamics data for Financial Services, flagging data quality issues to leadership
Adopt AI tools such as Claude and GT Augment day to day, using them to sharpen campaign activity, pipeline management and reporting

Income protection
Matched pension
Life cover
Private medical, including anytime access to Doctor@Hand and Stronger Minds
Professional subscriptions- Strong commercial curiosity, spotting where pipeline opportunities sit and using data to inform decisions
Clear communicator, able to simplify complex ideas and land messaging with different audiences
Previous experience of, or exposure to, financial services sector and advisory markets
It would be great if you had some of the following skills, but don’t worry if you don’t tick every box, we’ll help you develop along the way
Commercial experience gained in business development, marketing or a commercial function, ideally within professional services, financial services or a comparable environment, with a track record of delivering agreed plans reliably and experience using CRM or Dynamics data to keep pipeline accurate
Comfortable working with partners and directors across a matrixed organisation, executing agreed strategy reliably