Global Marketing Manager

Global Marketing Manager

Glenala Education Ltd

The Global Marketing Manager bridges the organisation’s educational brand with international audiences across diverse time zones and cultural landscapes. You will design, scale, and optimise multi-channel marketing campaigns to drive enrolment for B2C learners or contract sales for B2B corporate training solutions

Key Responsibilities:

Global Strategy and Planning: Develop and execute comprehensive international marketing plans aligned with global revenue and growth targets.

Campaign Management: Lead multi-channel campaigns (SEO, PPC, paid social, email automation, and webinars) tailored to regional markets.

Localisation and Messaging: Adapt core value propositions, training brochures, and digital content to resonate with local cultural contexts, languages, and regional compliance requirements.

Lead Generation and Funnel Optimisation: Partner with the sales and program delivery teams to nurture prospective students or enterprise clients through the conversion pipeline.

Budget and Agency Management: Allocate and track the global marketing budget, managing external creative agencies, translators, and media vendors.

Data and Analytics: Monitor KPIs, attribution models, and conversion metrics across regions using tools like Google Analytics, CRM platforms (e.g., Salesforce/HubSpot), and marketing automation software.

Stakeholder Collaboration: Coordinate with product/curriculum teams, local market reps, and executive leadership to ensure brand consistency worldwide.

Teaching: Prepare, teach manage courses in Global business and Global marketing.

Pay: £40,000.00 per year

Benefits:

• Company pension

Education:

• Bachelor’s (required)

Work Location: Hybrid remote in South West London