Senior Visual Designer

Quick Summary

Scale Kin’s brand across every channel: ads, landing pages, email, and video. Part production, part brand evolution, overall a generalist, for a company redefining homeownership.

Who we are

Kin makes life simpler, more affordable, and better for homeowners — especially in the places where climate risks, rising costs, and outdated systems make it harder. We start with smarter homeowners insurance and expand to everything homeowners need to thrive.

Using data, technology, and thoughtful human support, we’re building products that are clear, fair, and help homeowners feel confident — so homeowners aren’t left behind when they need help most.

Founded in 2016, Kin is a remote-first employer with Kinfolk across more than 35 states. We serve customers in 14 states (and counting). Our disciplined growth, strong customer satisfaction, and focus on long-term sustainability fosters outstanding growth, attracts marquee investors, and earns recognition and accolades, including:

• Built In Chicago’s Best Places to Work, Midsize Companies (2021-2026)
• Forbes’ America’s Best Startup Employers (2026)
• Inc. 5000 Fastest-Growing Private Companies
• Forbes’ Fintech 50 (2023-2026)
• Great Places to Work Certified (May 2024-May 2027)

Most importantly, we’re building Kin to be a place where people do meaningful work with real impact — for our customers, our communities, and each other. We’re excited to tell you more about how you can contribute to our rapid growth, strong unit economics, profitability, and excellent customer ratings. To learn more about how we work and what we’re building, visit kin.com and see how we work.

The opportunity

As a generalist in brand and visual design, you’ll help us scale Kin’s brand as our marketing grows and our business evolves. Our output has expanded fast, and we need a designer who can productionize high-quality visual work across the channels and campaigns that bring homeowners to Kin.

This is a pivotal moment to join. Kin is repositioning from a home insurance company into a suite of products that make homeownership easier, which means new markets, new product launches, and new media channels. You’ll shape how all of it looks and feels to customers. Your work will influence the moments before a homeowner ever gets a quote: the ads, pages, and campaigns that build trust and make a growing set of products feel like one clear, confident offering. Along the way, you’ll help raise the bar for how visual design shows up across the team.

Your responsibilities

• Design and productionize high-quality visual assets across every marketing channel: paid social, landing pages, lifecycle and email, organic social, and display.
• Produce and edit video content for marketing and brand campaigns, from social cuts to longer-form pieces, and raise the bar for how Kin shows up in motion.
• Own the visual execution of campaigns end to end, turning briefs from marketing and growth into polished, on-brand work that ships on deadline.
• Partner with copywriters, growth marketers, and external vendors and agencies to bring concepts to life and keep quality consistent across every touchpoint.
• Push Kin’s brand forward in your day-to-day work, not just executing briefs but evolving the visual language and proposing fresh directions as you go.
• Shape Kin’s evolving visual language as we reposition from home insurance to a broader homeownership platform, so a growing set of products feels like one coherent brand.
• Design and iterate on landing pages built for A/B testing, and use the results to sharpen what works.
• Partner with our Brand Design and Design Systems leads to push and grow Kin’s brand design system, extending it into new areas as the brand evolves.

Success in this role

In your first 6–12 months at Kin, success is less about checking boxes and more about the impact you create. You’ll use your skills and judgment to take ownership of meaningful work, improve how we operate, and help move Kin’s mission forward. Along the way, you’ll deliver outcomes that make a real difference for both Kinfolk and the homeowners we serve.

By the end of your first year, you should feel confident in your role, trusted as an owner, and proud of the progress you’ve helped make.

• You’ve defined your own way of working with marketing, growth, and other partners, turning open space into a repeatable process the team can rely on.
• Marketing ships campaigns faster becau…