Brand Identity Designer: Logo + Brand Guidelines (Freelance)

We are launching a new apparel brand that starts with plain, evergreen basics (t-shirts, joggers, hoodies, pajamas) for men and women aged roughly 16-45. The long-term vision is to grow it into a multi-category lifestyle brand. We are looking for an experienced freelance brand identity designer to refine and rebuild our existing logo and create a complete brand guidelines document that can scale with that growth.

This is a freelance project to start, with potential for ongoing work.

ABOUT THE BRAND

• Feeling: warm, easy, familiar, timeless. Not trend-driven.

• Style: minimal and clean, with no niche positioning.

• Scalability: the identity must work across many product categories and formats (labels, packaging, signage, digital and future product lines).

CURRENT LOGO

• A minimal symbol, a wordmark and a horizontal lockup, all in black and white.

• The files were created with an AI tool and need professional cleanup and a proper vector rebuild.

• Full files will be shared with the selected designer after hiring and signing a confidentiality agreement.

SCOPE OF WORK

1. Logo refinement and vector rebuild: clean curves, spacing and weight so it works at very small sizes (neck labels) and large ones. Primary, stacked, icon-only and one-colour versions.

2. Colour palette: core neutrals, one signature accent and a warm off-white, with HEX, RGB and CMYK values and usage rules.

3. Typography: a supporting font pairing, preferably free or commercially licensed.

4. Logo usage rules: clear space, minimum sizes, backgrounds and misuse examples.

5. Brand elements: a simple pattern or graphic device derived from the symbol.

6. Application mockups: hang tag, neck label, poly bag, product listing image template and thank-you card.

7. Final brand guidelines as a PDF, plus all source files.

8. Guidance on how the identity extends to new categories.

BUDGET AND ENGAGEMENT

• Budget: ₹5,000 to ₹10,000 for the initial project.

• We are starting with a small initial project. If it goes well, we may continue working together on an ongoing retainer basis for future design needs (packaging, product listings, new categories and more).

• Payment is made in milestones as work is approved.

DELIVERABLES

AI/SVG/PDF vectors, transparent PNGs, the guidelines PDF and editable source files.

REQUIREMENTS

• Portfolio showing complete brand identity projects (not only logos). Apparel or retail experience is a plus.

• Clear communication and willingness to explain design decisions.

• Full copyright and IP ownership transferred on final payment, confirmed in writing.

• 2 to 3 revision rounds included.

• Willingness to sign an NDA before receiving brand files.

TIMELINE

[2-4 weeks]

HOW TO APPLY

Please send: links to 2 or 3 relevant brand identity projects, a short note on your approach, your timeline to deliver. Also mention if you are open to ongoing work.

Pay: ₹5,000.00 - ₹8,000.00 per month

Benefits:

• Flexible schedule
• Work from home

Application Question(s):

• Link to your portfolio of brand identity work.
• Have you built a full brand guidelines document before? (Yes/No)
• Your project delivery timeline?
• Are you willing to sign an NDA before receiving brand files? (Yes/No)

Work Location: Remote