Assistant Vice President of Marketing

For our client, we are seeking a Assistant Vice President of Marketing to join the team of a leader in the Healthcare space.

This role will guide marketing strategy across a national portfolio, with a strong focus on lead generation performance and conversion improvement. The position partners closely with marketing leadership and cross-functional stakeholders to align marketing efforts with occupancy and NOI goals. It also calls for a strategic leader who can mentor team members, interpret performance data, and help strengthen marketing ROI across multiple locations.

Location: Remote - US based candidates only, no visa sponsorship available

Compensation: $125,000 – $150,000 annually

Responsibilities

• Partner with marketing leadership to oversee key initiatives for lead generation performance
• Implement high-impact strategies to improve lead quality and conversion rates
• Serve as a trusted advisor on marketing strategies aligned with occupancy and NOI goals
• Mentor and support marketing team members in executing effective strategies
• Collaborate on strategic initiatives to enhance community lead generation efforts
• Monitor and analyze lead generation performance trends for data-driven decision-making
• Work cross-functionally to identify performance gaps and improve marketing ROI

Qualifications

• Bachelor’s degree in marketing or a related field
• 10+ years of experience in paid media or digital strategy
• Preferred experience in senior living, healthcare, real estate, or agency settings
• Minimum of 8 years in analysis and reporting, translating data into actionable insights
• Deep understanding of integrated marketing channels, including digital and traditional platforms
• Experience in lead generation environments and managing multi-location businesses

Benefits

• Remote work flexibility with a performance-based annual bonus of up to 20%
• Travel requirements of approximately 10%-20%, with a typical schedule of 8:00 AM-5:00 PM EST
• Opportunity to mentor and develop marketing team members
• Engagement in high-level strategic initiatives across a national portfolio

Our client is an equal opportunity employer. We encourage you to apply even if you don’t meet every qualification—your background could be exactly what this team needs.