Email Marketing Virtual Assistant

Job Summary:
Grow with us as a proactive and resourceful Lead Generation and Email Outreach Specialist who drives our outbound prospecting and manages our marketing email campaigns. The role brings together list building, sequence management, and campaign execution with inbound lead handling and pipeline upkeep. You’d be a great addition if you’re a self-starter with strong technical aptitude who enjoys a fast pace and can build processes from scratch.

Key Responsibilities:

• Put together targeted prospect lists in Apollo.io based on defined ideal client profiles
• Set up and run outbound email sequences and cold outreach campaigns in Apollo.io
• Plan, schedule, and send marketing email campaigns
• Follow campaign performance and tweak sequences to improve open rates, reply rates, and conversions
• Handle inbound lead flow, making sure leads are followed up promptly and routed correctly
• Keep lead records, contact data, and the overall pipeline clean across CRM systems
• Report regularly on campaign performance, lead volume, and pipeline activity
• Look for new prospecting channels and audience segments
• Work closely with the founder to sharpen messaging, targeting criteria, and outreach strategy
• Write up processes and create standard operating procedures as workflows take shape

Mandatory Skills:

• Hands-on experience with Apollo.io for list building, sequencing, and outbound campaign management
• Proven experience in B2B lead generation and cold email outreach
• Proficiency with CRM platforms for lead tracking and pipeline management
• Strong understanding of email deliverability best practices, including domain warm-up, spam avoidance, and inbox placement
• Ability to write clear, compelling outreach copy that gets people engaging
• Experience tracking and reporting on campaign KPIs such as open rates, reply rates, and conversion rates
• Self-guided, attentive, and dependable with minimal supervision
• Strong communication skills and a proactive approach to problem-solving

Preferred Skills:

• Experience with Keap (Infusionsoft) or similar marketing automation platforms
• Background in or familiarity with the finance, accounting, or professional services industry
• Experience creating outreach processes and SOPs from scratch in an early-stage business
• Knowledge of lead scoring, segmentation strategies, and sales funnel optimization
• Familiarity with email verification and list cleaning tools
• Capable of keeping several campaigns on schedule at once while protecting data quality

Why Join Us:
This is an opportunity to play a foundational role in a growing finance and accounting firm and build its outreach function from scratch. You’ll work directly with the founder, which gives you a window into business strategy and the chance to make a measurable impact on growth. If you enjoy building systems, owning your work, and seeing its results directly, this role offers both autonomy and purpose.