Marketing Manager-Media & Content

About us

Focus Media is one of the world’s largest out-of-home media networks, with digital screens in residential buildings, office towers and lifestyle venues. Focus Media UK is building that network across the UK, connecting brands with audiences in the places they live, work and spend their time.

About the role

We’re looking for a Marketing Manager to own how Focus Media UK is seen by advertisers, agencies, property partners and the audiences watching our screens. You’ll set the content and brand direction for the UK business, build the content engine behind our screen network and our own channels, and give our sales and business development teams the material they need to win. This is a build-from-early-stage role: hands-on at first, with scope to grow a team.

What you’ll do

Brand & market positioning

• Define Focus Media UK’s brand positioning and messaging for advertisers, media agencies and property partners
• Build awareness of the network across the UK advertising and media-buying community through PR, industry events, awards and thought leadership

Content strategy for the screen network

• Develop the on-screen content strategy (editorial, community and partner content) that keeps audiences engaged alongside advertising
• Set content standards, formats and scheduling suited to residential, office and venue environments
• Work with property partners to tailor content to each location and strengthen those relationships

B2B marketing & sales enablement

• Produce sales materials: media kits, case studies, audience insights, pitch decks and rate-card collateral
• Run lead-generation campaigns targeting brands and agencies, working closely with advertising sales and BD
• Turn campaign results and audience data into proof points that help close deals

Owned channels & performance

• Run the company website, LinkedIn and other owned channels
• Set KPIs, track performance and report regularly to the MD and CEO
• Manage the marketing budget and external suppliers (creative, production, PR agencies)

Team & collaboration

• Hire and lead a small marketing and content team as the business grows
• Coordinate with HQ in China on global brand guidelines while adapting them to the UK market

What we’re looking for

Essential

• 4+ years in marketing, with some team or project leadership experience
• Experience in media, advertising, out-of-home (OOH/DOOH), publishing or a media agency
• Proven record building content strategies and B2B marketing programmes that drove revenue
• Strong understanding of the UK advertising and media-buying landscape
• Excellent writing and storytelling; able to brief and judge creative work
• Self-starter who’s happy to be hands-on in a growing business
• Candidates must have the right to work in the UK

Desirable

• DOOH, programmatic or proptech experience
• Existing network among UK media agencies and brands
• Video content production experience
• Mandarin, or experience working with Chinese companies or HQs

What we offer

• Competitive salary plus an annual bonus
• Company holidays
• Workplace pension
• The chance to shape the UK brand of a global media leader from the ground up
• Office in central London (Gray’s Inn Road)