Sr. Manager, AI Search Visibility (AEO/SEO) (Remote)

Purple is a digitally-native vertical brand with a mission to help people feel and live better through innovative comfort solutions. To us, comfort means more than great products, it means empowering every employee to feel comfortable being themselves. We believe your career at Purple will be a one-of-a-kind “Career in Comfort” because our workforce is one-of-a-kind. We are committed to a culture of collaboration where every voice is heard and understood. As an innovation company at our core, we believe a diversity workforce brings better insights, solutions and products and serves as the backbone to bettering our company. Join with us as we add to our team of exceptional individuals who will help us take over the world — one mattress at a time.

Compensation

The compensation target for this role is: $119,000 - $140,000

Job Summary

Location: This is a remote role with no in-office requirement. We prefer candidates based in the Salt Lake City area who can come into the office on a somewhat regular basis for key leadership meetings.

As Sr. Manager, AI Search Visibility (AEO/SEO), you will own how Purple is found, recommended, and accurately cited when shoppers ask ChatGPT, Gemini, Google AI Overviews and AI Mode, Perplexity, Copilot, Claude, and AI shopping assistants for a mattress, pillow, or comfort recommendation.

Reporting to the VP of Ecommerce, you’ll lead Purple.com’s shift from keyword ranking to AI recommendation. You’ll make the site and product data easy for AI engines to read, build the off-site authority LLMs rely on, and turn visibility into revenue across our mattresses, GelFlex® Grid pillows, seat cushions, and bedding.

This is a strategy-and-orchestration role. You’ll set direction, own the metrics, write technical requirements, and direct agency partners, working closely with IT, Creative, Demand Gen, PR, and Site Merchandising. AEO is a board-level priority at Purple, so your work will be visible at the top of the company.

Job Description

How you’ll shape the future of comfort:

What you’ll own

1. AI visibility strategy and measurement

• Own Purple’s AI visibility KPIs: mention share, citation share, share of voice, sentiment, and average position, by engine, topic, and competitor (Saatva, Helix, Tempur-Pedic, Nectar).
• Own the tracked prompt set. Map the conversational, multi-variable questions shoppers ask (back pain, hot sleepers, side sleepers, “which Purple is right for me”) to the pages and sources that should answer them.
• Maintain a quarterly AEO Opportunity Matrix that scores visibility, competitive gaps, and existing content by category (Mattress, Pillows, Seat Cushions).
• Monitor how AI engines describe Purple and correct inaccuracies about our products, warranty, and GelFlex® Grid technology at the source.

2. Machine-readable site and product data

• Own structured data across Purple.com: Product, Offer, Review, FAQ, Organization, and LocalBusiness schema in JSON-LD. Write, validate, and audit it.
• Govern AI crawler access (GPTBot, OAI-SearchBot, PerplexityBot, Google-Extended, and others) through robots.txt and related controls, balancing visibility with site performance.
• Own Purple’s entity footprint: consistent, accurate brand and product facts across our site, Google’s Knowledge Graph, Merchant Center, and major third-party sources.
• Partner with IT on indexing, rendering, canonicals, faceted navigation, and site speed. Write SEO/AEO requirements for Purple’s platform modernization so visibility is protected through any migration.
• Optimize product feeds (Google Merchant Center, ProductsUp) for AI shopping results and emerging agentic commerce.

3. Off-site authority and citations

• Run the Citation Gap Program: find where Sleep Foundation, Tom’s Guide, NCOA, Mattress Nerd, YouTube reviewers, and other sources cite competitors but not Purple, then close those gaps with PR and affiliate partners.
• Direct the Reddit strategy, including the AMA series, r/LifeOnPurple moderation, and Reddit’s role as a top AI citation source.
• Partner with PR and Brand on reviews, expert endorsements, and E-E-A-T signals.

4. Content built for answers

• Set the answer-first content standard for landing pages, PDPs, FAQs, and blog content.
• Own the content plan and the key approvals: Purple’s style guide and legal guardrails, each brief’s angle and outline, and every finished piece before it publishes.
• Build topic cluster…