Senior Social Media Manager (Maternity Cover)

• As our Senior Social Media Manager / Head of Social (Maternity Cover), you’ll step into a high-impact role driving our 2027 social media strategy and commercial growth
• Reporting to the Director of Digital Marketing, you will lead a growing social team to translate high-level business targets into thumb-stopping, high-converting creative content
• You’ll act as the strategic driver and commercial liaison for social media, balancing brand storytelling with revenue generation. In this role, you will oversee our organic presence, manage partner content fulfilment, guide channel expansion into YouTube and Reddit, and lead a talented in-house execution team
• Direct and execute our 2027 social strategy, aligning platform KPIs directly with commercial targets to hit our revenue goal
• Directly line manage and develop our social team, fostering a culture of high performance and continuous learning
• Partner closely with Partnerships to identify, pitch, close, and execute high-value sponsored content packages for retail partners
• Direct the social media budget with precision, ensuring maximum ROI across paid and organic efforts while acting as the primary point of contact for leadership
• Regularly report back to the business on social commercial performance, engagement metrics, and campaign ROI, translating complex data into actionable insights
• Define and execute a bespoke strategy across our core platforms (Instagram, TikTok, Facebook), keeping our audience engaged while maintaining our target engagement rate
• Guide our new Content Lead on launching and establishing our strategic presence on YouTube and Reddit to boost search and AI discovery
• Oversee our influencer strategy, creator operations, and contract negotiations, collaborating with PR to amplify brand reach and sentiment
• Maintain a robust social media crisis management framework to protect brand reputation in a fast-moving digital environment
• Collaborate with Partnerships and Marketing teams to build a cohesive social calendar that supports retail partners across key sectors
• Work hand-in-hand with internal Design, UX, VIP, and Campaign teams to deliver premium, on-brand video assets across business functions
• Work alongside Paid Media stakeholders to ensure organic top-performers translate into high-converting ad assets
• Spearhead the growth and engagement of our unique on-site community of code submitters, turning users into active brand advocates
• Act as the internal voice for social, educating C-suite and department heads on the value of social investment
• Drive data optimisation using social listening tools and internal metrics to keep the brand ahead of algorithm shifts and emerging trends
• Evaluate and manage the social tech stack (scheduling tools, CRM integrations, AI automation) to maximise team efficiency

Benefits

• Competitive Salary: We know talent costs money, so we offer competitive salaries in addition to our other benefits.
• Hybrid working: We want to help you achieve the right work/life balance for you, so you decide when to come to the office and when to work remotely.
• Private medical insurance: All our employees are covered by private medical insurance with options to include family members if you wish.
• Gym memberships: We subsidise gym memberships, or offer financial support for classes/equipment.
• Pension: Pension scheme with up to 8% employer contributions.
• Benefits package: Includes life assurance, cycle to work, working abroad allowance, charity donation matching, enhanced parental leave and lots more- Commercial Mindset: Strong commercial awareness; you understand how social media drives brand reach, customer acquisition, and direct ad revenue
• Leadership & Collaboration: Experience managing direct reports and budget allocation while working cross-functionally with Sales, Design, and Marketing
• Hands-On Video Creator: Comfortable both behind and in front of the camera, with strong mobile-first video editing skills (hooks, pacing, Reels/TikTok formats)
• Influencer & Paid Awareness: Strong working knowledge of creator management/negotiations, plus a foundational understanding of paid social performance drivers
• Experience: 5–7 years of social media experience in-house or agency, with a proven track record of team management and strategy execution