Marketing Assistant

Job Overview

This role is NOT for the light hearted. We’re looking for a hungry marketer to bring Feel Rooted to life! Proficiency in Shopify, Klaviyo, Meta, Google and Amazon is required. Someone bold, tech savvy and strategic to assist our director of growth to optimizing D2C sales!

Culture:

• We’re a family, a small team with a big heart, we’re highly effective!
• Our focus is on delivering an exceptional product and uncompromising customer experience.
• Be communicative, show grace, be honest, transparent and showcase humility.

Drive Performance:

• Achieve channel ROAS of 5.0+ across all paid platforms (Meta, Google and Amazon) focused on new to brand sales.
• Set weekly ad budgets and drive down Customer Acquisition Cost by split testing 10 creatives/week.
• Keep Amazon A+ and Shopify Product Detail Pages (PDP) fresh by partnering with our Creative Director.
• Drive D2C growth through subscription retention, increasing Conversion and Average Order Value (AOV).
• Continuously optimize Klaviyo flows and campaigns by split testing to deliver strong conversion through email & SMS targeting 30%+ attributed revenue MoM.
• Drive website traffic by optimizing SEO/GEO (ChatGPT), Google Search Console and backlinks.
• Remove friction from conversion funnel, smoothing out add to cart > reached checkout > completed checkout.

Skills

• Proficiency with SEO tools, Google Ads (formerly Google AdWords), SEM (Search Engine Marketing), and paid search marketing strategies.
• Strong knowledge of social media management and advertising campaigns on platforms like Facebook, Instagram, LinkedIn, and Twitter.
• Experience with website management using WordPress or similar CMS platforms; familiarity with HTML, CSS, JavaScript, and SQL is a plus.
• Ability to utilize analytics tools such as Google Analytics for web analytics reporting and marketing analytics insights.
• Skilled in content creation, copywriting, and graphic design to produce engaging digital assets.
• Technical proficiency in marketing automation tools and web analytics reporting for data-driven decision making.
• Excellent communication skills combined with a detail-oriented approach to project management in a fast-moving environment.

Join us if you’re passionate about digital marketing and want to grow with a fast paced startup brand doing 3-5MM in rev. You will be working side by side our CEO Mike Trupiano as you climb the mountain together through an exit!

Pay: $20.00 - $30.00 per hour

Expected hours: 40.0 per week

Benefits:

• Employee discount
• Flexible schedule

Work Location: Remote