GTM Engineer- AI B2B Lead Generation & Automation

PlanITROI is hiring a hands-on GTM engineer to build and run our AI-powered lead generation engine. You build the core AI agents first, then run the campaigns on them every day, turning enterprise buying signals into qualified sales conversations.

You might have started in outbound, SDR leadership, demand gen, or growth, then taught yourself to build the agents and automations that do the work. Or you’re an engineer who learned B2B prospecting the hard way. Either way, you’ve personally built systems that booked real meetings, and you can show us how you have been successful.

If that’s you, we would like to meet you!

About PlanITROI

For more than 25 years, PlanITROI has turned retired technology into financial value for enterprise organizations. Our services cover IT lifecycle management, repair, refurbishment, redeployment, remarketing, reverse logistics, and secure IT Asset Disposition (ITAD).

We operate on reuse-as-intended-use: reuse before recycling, and recycling only when reuse isn’t viable. PlanITROI is recognized in Gartner’s ITAD Market Guide and is an IAITAM Platinum Sponsor.

Our mission is to maximize the financial value of technology while extending its useful life. Every device we recover creates value for clients and gets a second life as affordable technology.

Your mission

Build and run the AI-powered outbound engine that finds enterprise buying opportunities and turns them into qualified meetings and signed MSAs. Your agents will research 5,000+ enterprise accounts and reach 250,000+ contacts.

You own it end-to-end: signal detection, account intelligence, contact discovery, personalization, multichannel orchestration, CRM integration, experimentation, and measurement.

Build first, then run. You start by building a few core agents. Then you run the campaigns on them: launching and monitoring sequences, working reply queues, tuning messaging and targeting every week, protecting deliverability, and handing warm conversations to sales at the right moment. Expect most of your time to shift from building to running once the agents are live.

Who we sell to. Enterprise organizations with 5,000 to 11,000,000+ employees, mostly knowledge workers (80%+), complex buying committees, and an existing technology provider. Your challenge: find the right buyer, recognize the right moment, and give them a compelling reason to talk to PlanITROI.

Who you work with. You report to the Founder & CEO and the Chief Strategy Officer, and work closely with the VP of Marketing. No layers in between other than support.

What you’ll build and own

• Signal detection. Ingest, evaluate, and score buying signals such as tech refresh cycles, leadership changes, office moves, M&A, RFP activity, contract timing, job postings, and social activity. Trigger the right next action while the signal is fresh.
• Buying committee intelligence. Identify high-fit ICP accounts, map buying committees, select the best 1 to 5 contacts per entry point, validate contact data, and track changes.
• Personalization and challenger messaging. Combine account intelligence, signals, persona pain points, account history, and incumbent-provider context into relevant outreach at scale.
• Multichannel orchestration. Run email, LinkedIn, voicemail drops, AI calling where appropriate, and human SDR follow-up as one system, with sequencing, timing, routing, and next-best actions.
• Objection handling and follow-up. Respond intelligently to objections like “We already have a provider,” keep conversational context, and escalate to humans at the right moment.
• Performance and optimization. Measure results by signal, persona, channel, and campaign. Find what’s winning, kill what isn’t, and run the next experiment.

These are capabilities, not six separate agents. You design the architecture, build the agents, integrate the systems, and make them work together.

What you bring

This role requires a hands-on builder. You must design, build, and demo production AI agents yourself. You’ll integrate tools like Salesforce, Apollo, and Clay, but using them isn’t the role. Building the agents that run on top of them is.

You understand both sides: the engineering, and the B2B prospecting strategy that turns agents into a working revenue system.

Must-haves

• AI agents that booked meetings. You’ve personally built and run AI agents or automated outbound systems that produced measurable B2B meetings, …