Director Quantitative & Index Product Marketing

About Northern Trust As a global leader in innovative wealth management, asset servicing, asset management and banking services, Northern Trust (Nasdaq: NTRS) is proud to guide the world’s most successful individuals, families, corporations and institutions.

Since 1889, we have aligned our efforts with our three guiding Principles That Endure: Service, Expertise, and Integrity. Together, they reflect the three cornerstones of business conduct which we strive to instill in our employees, whom we call partners, and to provide to our clients and the communities we serve worldwide.

With more than 135 years of financial experience and over 24,000 partners, we serve the world’s most sophisticated clients using leading technology and exceptional service.

Director Quantitative and Index Product Marketing Overview Of The Role Northern Trust Asset Management is accelerating innovation and growth—and Marketing is helping shape what comes next. We seek a dynamic product marketing leader to elevate our Quantitative and Index platform, sharpen our competitive story, and help turn differentiated investment capabilities into meaningful commercial momentum.

The Director Quantitative and Index Product Marketing is a critical leadership position within our Product Marketing team, responsible for building and executing the marketing strategy in pursuit of growth of our Quantitative and Index business, with specific focus on our Adaptive and Multifactor strategies, working in partnership with our investment leaders. In this capacity, they will define competitive positioning and value proposition of our combined Quantitative and Index platform, lead the development, management and execution of marketing content in support of our marketing efforts and lead product launch campaigns as we grow our offerings. This includes building and “feeding” always-on and point-in-time campaigns to drive product adoption and loyalty within key investor segments and assisting with product marketing operations as needed.

The role will serve as a “go to” subject matter expert for Quantitative and Index offerings within the marketing team and will partner across marketing and the rest of the organization in the execution of our strategy. The role will require strong leadership and collaboration within the broader organization – Marketing Centers of Excellence, Investments, CPMs, Product, Distribution, Compliance, Operations, etc. – to successfully meet marketing and organizational goals. In addition, the position will partner with adjacency Northern Trust business units to advance collaboration and growth.

Responsibilities

• Establish clear product marketing strategies for the Quantitative and Index platform aligned with business goals and within budget.
• Define product positioning and distill technical concepts into simple, compelling messages customized by client segment (institutional, intermediary). Technical and promotional writing expertise required.
• Lead new product launches, including, development of value proposition and strategic competitive positioning for go-to market activities and materials designed to build awareness and product adoption within sales enablement tools and website presence.
• Serve as SME for all marketing-related activities (advertising, campaigns, thought leadership, etc.).
• Develop, direct and manage, as needed, product content across marketing assets (e.g., videos, articles, website, social, presentations, etc.) and assist with value-add and thought leadership content.
• Leverage intelligence from competitive research (peers, new entrants, category incumbents), industry partners (Cerulli, Fuse, etc.), internal SMEs, and data-driven tools (Morningstar/eVestments) to identify differentiated and viable long-term competitive advantages and positioning.
• Participate in salesforce training in relation to use of marketing deliverables.
• Ensure marketing materials meet all required regulatory obligations across all marketing constructs, distribution channels and regions.
• Assist Marketing Services team with maintaining, updating, distributing and enhancing product-related updates as needed (e.g., recurring performance communications and product actions across digital and print).

Experience & Skills

• 15+ years of asset management marketing experience, specifically with Quantitative and/or Index platforms and B2B concentration required.
• Strong communication skills …