Product Marketing Coordinator

Marketing (Small One)

Product Marketing Coordinator

Our client, DIRECTV FOR BUSINESS®, is seeking a proactive and detail-oriented Product Marketing Coordinator to join the marketing team. This role is ideal for a self-starter with strong project

management skills, sharp writing and communication ability, and comfort working in a fast-paced, cross-functional environment.

You will play a key role in supporting integrated product marketing campaigns, managing event

marketing programs, and partnering with creative and media agencies from concept through

completion. This is a newly created position and a great opportunity to grow your career in product and brand marketing while taking ownership of meaningful work across the business.

Key Responsibilities:

• Support the development and execution of integrated product marketing campaigns across multiple channels, including digital, trade, and sales enablement
• Coordinate event marketing programs and deliverables across internal teams and agency partners, including sponsorships, conference advertising, booth graphics, signage, collateral, and other event assets
• Track and analyze campaign performance — including weekly call report metrics such as qualified leads and activations driven by marketing — providing ongoing insights and recommendations to optimize results and inform future initiatives
• Partner with agency teams to manage creative projects from concept through completion, including developing creative briefs, coordinating stakeholder input, and facilitating Brand and Legal reviews and approvals
• Lead small projects independently or drive substantial portions of larger organizational initiatives
• Own project timelines, manage dependencies, and proactively resolve roadblocks that could impact schedules or milestones
• Communicate campaign status, results, and risks to leadership, incorporating feedback into ongoing execution
• Prepare weekly, monthly, and quarterly campaign reporting, with cadence varying by vertical
• Collaborate day-to-day with Sales, Events, Marketing, Brand, Legal, Product, and Operations teams, as well as creative, digital, and media-buying agency partners
• Coordinate creative reviews and approvals using the DIRECTV Digital Asset Management (DAM) platform and Ziflow

Required Qualifications:

• 2–3 years of experience in product marketing, brand marketing, or a related field
• Bachelor’s degree in Marketing, Business, Communications, or a related field
• Excellent written and verbal communication skills
• Familiarity with marketing and communication best practices, with the ability to translate complex products, services, and technical information into clear, compelling customer-facing messaging
• Proficiency in Microsoft Office Suite, particularly Word and PowerPoint (daily use) and Excel, plus working knowledge of Adobe PDF tools
• Asks the right questions and double-checks accuracy before proceeding — this role involves complex products, multiple stakeholders, and sometimes conflicting information
• Balances accuracy and deadlines, given the involvement of Brand, Legal, product claims, and regulatory considerations
• Demonstrates strong leadership and accountability — providing direction, delivering constructive feedback, holding partners to commitments, and proactively managing deadlines and stakeholder updates
• Organized and disciplined with time and competing priorities, and equally comfortable creating
• structure from scratch
• Thrives in a fast-paced environment where every day looks different
• Able to travel occasionally (roughly once a quarter), including for company all-hands events

Job Will Remain Open Until Filled

Responsibilities/Qualifications

The Company is one of North America’s leading sales and marketing agencies specializing in outsourced sales, merchandising, category management and marketing services to manufacturers, suppliers and producers of food products and consumer packaged goods. The Company services a variety of trade channels including grocery, mass merchandise, specialty, convenience, drug, dollar, club, hardware, consumer electronics and home centers. We bridge the gap between manufacturers and retailers, providing consumers access to the best products available in the marketplace today.

Essential Job Duties and Responsibilities

Job DutyPersonal Accountability

Develop and own assigned relationships that build a trust-based partnership with client teams, agency partne…