Marketing Automation Virtual Assistant

Job Summary:
Here’s your chance to join us as a GHL Automation & Lead Conversion VA, owning everything that happens after a lead comes in. Our lead generation already performs well, and the gap lies in the nurturing, follow-up, and conversion that come after. You’ll audit our current GoHighLevel setup, pinpoint what’s broken or missing, rebuild the automation and email nurture experience, and make sure every lead follows the right journey. This is a hands-on role for someone who can diagnose a system, not just build basic workflows.

Key Responsibilities:

• Audit the existing GoHighLevel setup from start to finish and document gaps in workflows, automations, and follow-up sequences
• Rebuild and improve email nurture sequences that guide new leads toward booked calls and purchases
• Build and maintain workflows, triggers, tags, segmentation rules, and pipeline stages in GoHighLevel
• Make sure every lead sits in the right pipeline stage and gets the right automated follow-up
• Test conditional logic across all automations and fix broken, looping, or dead-end paths
• Link quiz results, landing pages, and funnels to properly segmented follow-up journeys
• Handle ongoing follow-up on incoming leads so no enquiry goes unanswered
• Track campaign performance (open rates, click rates, conversion metrics) and report on results
• Recommend and roll out improvements that raise lead-to-client conversion
• Document every workflow, automation, and process you build so the system stays maintainable

Mandatory Skills:

• Proven hands-on GoHighLevel experience that goes well beyond theory or basic workflow building
• Demonstrated ability to build workflows, triggers, tags, segmentation, and pipelines from scratch
• Experience auditing an existing CRM or automation setup and finding gaps and failure points
• A strong email marketing background, including nurture and follow-up sequence design
• Experience building or maintaining funnels and landing pages inside a CRM platform
• Ability to test and troubleshoot conditional logic in automations
• Comfortable reading campaign analytics and turning numbers into recommendations
• Clear documentation habits and the ability to record processes so others can follow them
• Self-motivated, careful with details, and able to work without hand-holding
• Strong written and verbal communication skills in English

Preferred Skills:

• Experience with quiz funnels, assessments, or interactive lead magnets
• Familiarity with membership areas, low-ticket offers, workshops, and high-ticket coaching funnels
• Background supporting coaching, online education, or digital product businesses
• Email copywriting skills alongside technical automation ability
• Experience following up with leads directly by email or SMS in addition to automation
• Social media content or scheduling experience (scope may grow over time)
• Able to juggle several projects without losing track

Why Join Us:
This role comes with real ownership. Rather than maintaining someone else’s system, you’ll diagnose it, rebuild it, and prove the impact with numbers. You’ll work directly with the business owner and have the autonomy to recommend changes and see them put in place. If you enjoy turning a messy funnel into a clean, converting machine, there’s plenty here for you to work with.