Content Creator & Staff Writer

About the Role

Customer Loyalty and Customer Experience should be a top priority for every marketer. Loyalty360’s vision is to share expertise, best practices, and insights that help guide this rapidly growing area of interest. As a Content Creator & Staff Writer, you will play a critical role in shaping the voice of Loyalty360 and positioning us as the leading resource for customer loyalty professionals. This is an opportunity to create compelling, market-focused content that informs, engages, and inspires an audience of industry leaders.

Key Responsibilities

Writing & Editing

• Develop well-researched long-form pieces, including In-Depth Exclusives, magazine articles, case studies, reports, and advertorial content, conveying a unique voice and expert perspective.
• Collaborate with account management team members to craft content based on membership deliverables, including Q&A interviews and thought leadership articles.
• Work with Loyalty360 leadership to conduct interviews with business executives; ghostwrite articles or long-form pieces based on interview content and identify industry trends.
• Write and edit daily articles for Loyalty360’s various outlets, positioning the organization as the most prolific resource and expert voice for customer loyalty news.
• Coordinate development, tracking, and scheduling of Loyalty360 Industry Briefs.
• Proofread and edit copy from internal and external sources to ensure editorial standards.
• Create written copy for marketing, event, and advertising projects as needed.
• Assist in developing and coordinating Loyalty360’s PR outreach process.

Content Management

• Develop and maintain knowledge of the industry and target audience to understand what attracts, grows, and retains readers and members.
• Work with Loyalty360 web development, marketing, and leadership teams to develop, execute, and monitor SEO plans and linking strategies.
• Ensure content aligns with marketing and sales efforts; develop a plan for integrating content with overall marketing and event strategies.
• Assist with content management for Loyalty360 member deliverables—work with clients on article ideas/questions, create content, and support approval, scheduling, and tracking processes.
• Collaborate with the marketing team to suggest content and posts for Loyalty360 social media channels and email newsletters.

Article Production & Tracking

• Write 4–5 articles per week based on Loyalty360 podcast interviews, Q&A sessions, and meetings with supplier and brand members. Articles will range from 500 to 1,400 words depending on type.
• Synthesize video interviews and written responses into clear, engaging articles.
• Track article progress using project management tools and spreadsheets, including: Interview date, writing start date, draft completion, review, member sign-off, and publication
• Develop questions for upcoming interviews conducted by Loyalty360 personnel.

Qualifications & Skills

• Education: Bachelor’s degree in Journalism, Communications, Marketing, or a related field (or equivalent experience).
• Experience: 3+ years of professional writing or content creation experience, preferably in B2B marketing, customer experience, or loyalty industry.
• Writing Skills: Exceptional ability to craft clear, engaging, and insightful content for multiple formats (articles, reports, interviews, marketing copy).
• Research & Analysis: Strong aptitude for researching industry trends and translating complex topics into accessible, actionable insights.
• Collaboration: Comfortable working with cross-functional teams and interviewing senior executives.
• Attention to Detail: Excellent proofreading and editing skills to maintain high editorial standards.
• Technical Skills: Familiarity with CMS platforms, SEO best practices, and basic digital marketing principles.
• Adaptability: Ability to manage multiple projects and deadlines in a fast-paced environment.

Company Culture & Benefits

At Loyalty360, we are passionate about helping marketers succeed in the evolving world of customer loyalty. We foster a collaborative, supportive environment where creativity and innovation thrive.

Our Values:

• Continuous Learning: We encourage professional growth and provide opportunities to expand your knowledge of loyalty and customer experience.
• Collaboration: We believe the best ideas come from working together and sharing diver…