Web Content Writer

About The Company Discover What’s Possible at BetMGM. As a leader in the online gaming and sports betting industry, BetMGM is revolutionizing the way players engage with casino games and sports entertainment across the United States and Canada. The company is a strategic partnership between MGM Resorts International and Entain Group, combining the legendary hospitality and entertainment expertise of MGM with innovative technology solutions from Entain. With a diverse portfolio of brands including BetMGM Casino, BetMGM Sportsbook, Borgata Online, Party Casino, and Party Poker, BetMGM is committed to delivering exceptional gaming experiences through cutting-edge platforms and responsible gaming initiatives. Our team, comprising over 1,400 talented professionals, is driven by a shared passion for innovation, customer satisfaction, and operational excellence. We foster a dynamic, inclusive environment that values diversity, professional growth, and a commitment to integrity, making BetMGM a premier destination for careers in the digital gaming industry.

About The Role We are seeking a dedicated iGaming Web Content Writer to join our remote team. In this role, you will be instrumental in supporting the web content team by researching, developing, and publishing high-quality, SEO-optimized blog articles and digital content focused on casino and iGaming topics. Your primary responsibilities will include creating engaging content around slots, table games such as blackjack and roulette, live dealer games, arcade and variety casino games, as well as game guides, strategies, and industry news. The ideal candidate will produce a minimum of 20 in-depth blog articles per month, ensuring each piece is clear, informative, and optimized for organic search to enhance BetMGM’s online visibility and user engagement. You will also collaborate with internal teams and external partners to develop strategic content initiatives, support promotional campaigns, and contribute to broader digital marketing efforts. This role offers an exciting opportunity to influence content strategy, promote new game launches, and help position BetMGM as a leader in the online gaming space. Flexibility, creativity, and a proactive approach are essential to succeed in this fast-paced environment.

Qualifications

• Minimum of three years of professional experience writing high-quality content within the gaming industry, specifically in the Casino or iGaming vertical.
• Proficiency in the US online casino market and familiarity with industry trends.
• Degree in Journalism, English, Communications, or a relevant field.
• Proficient in AP Stylebook and digital content management systems, especially WordPress.
• Basic to intermediate SEO knowledge, including keyword research, optimization, and internal linking practices.
• Experience working within large organizations, coordinating across multiple departments and stakeholders.
• Strong communication skills, with the ability to manage multiple projects and meet deadlines effectively.
• Experience with Google Analytics is preferred.
• Excellent organizational skills, with attention to detail and a data-driven mindset.
• Willingness to learn new tools, including AI platforms and basic photo editing software such as Photoshop or BeFunky.
• Legal authorization to work in the U.S. without sponsorship; this role is not eligible for immigration sponsorship.

Responsibilities

• Research and develop engaging, accurate, and SEO-optimized blog content on casino and iGaming topics, including game guides, strategies, and industry news.
• Create a minimum of 20 in-depth blog articles per month to support BetMGM’s content and organic search strategies.
• Develop shorter articles and targeted content to address specific user search queries and timely promotional coverage.
• Collaborate with SEO analysts to optimize existing and new content for maximum organic reach.
• Partner with internal teams such as marketing, social media, and partnerships to align content initiatives with broader business goals.
• Contribute to content projects like video scripts, interactive tools, and digital PR activities.
• Identify opportunities for content amplification, including casino game launches and promotional campaigns.
• Support operational tasks such as sourcing images, editing content, and preparing presentation materials when needed.
• Assist in developing strategic content initiatives and participate in plann…