Salesforce Marketing Cloud Campaign Developer

Tap CXM is a customer experience management consultancy helping enterprise brands to build more mutually valuable relationships with their customers. By providing marketers with customer-centric strategic and technical consulting, implementation expertise and ongoing support services, we help them reduce operational costs, improve customer experience and increase revenue.

Role & responsibilities

The Salesforce Marketing Cloud (SFMC) Campaign Developer will be responsible for designing, building, and optimising marketing campaigns within the Salesforce Marketing Cloud platform. This role requires a deep understanding of marketing automation, data management, and customer journey mapping.

This role is dedicated to crafting and executing innovative marketing campaigns that enhance the customer journey and deliver personalised experiences at scale. As a specialist in Salesforce Marketing Cloud, you will leverage the platform`s full suite of tools to drive engagement, conversion, and customer loyalty.

Day-to-day, this looks like:

• Designing, developing, and executing multi-channel marketing campaigns using Salesforce Marketing Cloud.
• Building and managing customer journeys, email templates, landing pages, and web forms.
• Utilising Marketing Cloud tools such as Email Studio, Journey Builder, Automation Studio, and Contact Builder to implement campaigns.
• Developing and managing email marketing campaigns, including template creation, content integration, and deployment.
• Monitoring and analysing campaign performance, providing insights and recommendations for optimisation.
• ·Troubleshooting and resolving technical issues related to campaign execution.
• Implementing and managing automated marketing workflows to streamline campaign processes and improve efficiency.
• Ensuring data integrity.
• Utilising advanced segmentation techniques to target specific audience groups and personalise marketing messages.
• Staying updated with the latest Salesforce Marketing Cloud features and best practices.
• Conducting A/B testing and leverage analytics to drive continuous improvement.
• Developing and maintaining documentation for processes and configurations

What we’re looking for

• Experience in Salesforce Marketing Cloud, including Email Studio, Automation Studio, Journey Builder, Social Studio, Mobile Studio, and Audience Builder.
• ·Proficiency in data management within Marketing Cloud, with the ability to design complex data models and segmentation strategies.
• Strong skills in marketing automation, journey design, and the implementation of dynamic content and personalisation.
• Ability to design and send marketing emails, with knowledge of HTML and CSS for customisation.
• Analytical skills to develop insights from campaign data and drive data-driven decision-making.
• Salesforce Marketing Cloud certifications (e.g., Email Specialist, Marketing Cloud Consultant) are a plus.
• Knowledge of marketing automation best practices, CXM strategies, and digital marketing trends.
• Excellent problem-solving skills, attention to detail, and ability to work effectively in a fast-paced, collaborative environment.
• Exceptional communication and interpersonal skills, with the ability to present technical concepts to both technical and non-technical stakeholders.
• Bachelor’s degree in Computer Science, Information Technology, Marketing, or a related field would be preferable.

What’s in it for you?

• A competitive of salary £45-55,000 depending on experience.
• Profit-based company bonus scheme; If Tap is successful, we want to directly share this with the team that makes it happen.
• Fully funded private healthcare.
• 25 days holiday each year, plus bank holidays.
• Holiday buy and sell scheme.
• Company pension scheme.
• Wellbeing programme, including an activity reward programme
• A free smart watch to meet those activity goals.
• Monthly team lunches and evening social events.
• Free office gym.
• We operate a number of other benefit schemes that include, cycle to work, childcare vouchers, online training and a travel card loan scheme.
• Hybrid and flexible working opportunities.
• Professional development opportunities and ongoing training.
• Dynamic and inclusive work environment that values creativity, innovation, and teamwork.

Our office is based in Southwark, walking distance from Southwark, Waterloo, Borough and Lambeth North. Working hours are Monday to Friday 9:00am until 5:30pm. We have a hy…