PR & Social Assistant

Interested applicants should complete this form: https://forms.gle/ze7px4NdBxvorBve8

We’re looking for a PR & Social Assistant to support our team across media relations, social content and influencer campaigns. If you enjoy following the news, writing, spotting social trends and discovering creators, this is the role for you. You’ll help bring purposeful brands’ stories to life, with guidance from experienced colleagues as you develop your skills. We’re looking for someone friendly, organised and curious, with strong writing skills, experience working with others and a basic understanding of the media and social platforms.

The day-to-day

• Support the team in writing press releases, news stories, articles, case studies and product pieces
• Pitch press releases and feature ideas by phone or email to national, regional and trade journalists, across print, broadcast and online, to interest them in covering their clients’ stories
• Respond to phone calls and emails from journalists
• Help arrange interviews and editorial meetings between journalists and clients’ spokespeople
• Monitor media coverage, social performance and influencer content, and help prepare clear reports for the team and clients
• Occasionally attend client events and industry conferences
• Brainstorm fresh ideas for PR, social media and influencer campaigns
• Help plan content calendars, write captions and create simple visual and short-form video content, with the team’s guidance
• Schedule approved social content and support community management by monitoring comments and messages and flagging queries to the team
• Research relevant influencers and creators, checking audience fit, engagement and content quality, and maintain accurate contact lists
• Support influencer outreach, product gifting, campaign briefs and content tracking, keeping records of deliverables and deadlines
• Keep up to date with social trends, platform developments and creator content, sharing relevant opportunities with the team

Key skills

• Excellent communication: You need to have excellent written and spoken English.
• Copywriting skills: You need to be hot on spelling, grammar and proofreading, as well as have a creative flair for producing engaging copy.
• Presentation skills: From communicating ideas to your team to presenting stories to journalists, you need to organise information in a succinct and interesting way to capture their attention.
• Strong interpersonal skills: Whether it’s over the phone, by email or in person, PR is all about people, so you need to be approachable, friendly and empathetic, and be able to relate to people on different levels within the agency, with clients and with the media.
• Excellent telephone manner: You will need to speak to journalists, clients and third-party individuals on the phone, so you need to have the confidence to pick up the phone and speak to them and maintain a positive, friendly and upbeat tone.
• Time-keeping: You will often be working to tight media deadlines as well as meeting the demands and pressures of your team and clients, so you need to be able to work quickly and efficiently, without compromising on quality.
• Resilience: You need to be confident to speak to a wide range of individuals and resilient enough to handle criticism and rejection. You also need to be tenacious in continuing to pitch stories, as securing media coverage can take time.
• Social media awareness: An interest in platforms such as Instagram, TikTok and LinkedIn, and an understanding of how content and tone differ across them
• An interest in influencers: Curiosity about creators, their audiences and what makes a brand partnership feel relevant and authentic
• Content creation: Confidence trying tools such as Canva and basic video editing tools, with a willingness to learn
• Organisation and attention to detail: Keep contact lists, content calendars and campaign trackers accurate, and communicate clearly with colleagues

The role

• Supporting the team with research, reporting, writing, social content and influencer campaign coordination
• Developing practical skills across PR, social media and influencer marketing, with support and feedback from the team
• Learning what makes a strong PR story, engaging social content and a successful creator partnership
• Learning how to communicate professionally with journalists, clients, influencers and talent managers
• Following news, social trends and creator content to identify opportunit…