Real Estate Marketing Virtual Assistant

Job Summary:
This opening is for a proactive, highly organized Real Estate Digital Marketing Specialist with a strong marketing background who will help build and run the CRM, database, and lead-generation systems behind a growing luxury residential real estate business on the Westside of Los Angeles. This is a marketing and systems position, not a general admin one, and it covers CRM setup, SEO, landing pages, email marketing, and social/video content. This role rewards people who can turn an established brand, website, and content library into a reliable lead-generation and client-nurture engine, and who want to grow with the business for years to come.

Key Responsibilities:

• Pick, set up, and organize a real estate CRM, merging contacts from phone, email, spreadsheets, open-house sign-ins, and past transactions
• Clean, deduplicate, and segment the contact database, tagging past clients, prospects, agents, and referral partners
• Design lead-nurture and follow-up workflows and track lead activity through the pipeline
• Create and run lead-generation campaigns for buyers, sellers, and sphere/referral contacts, including campaigns for specific neighborhoods
• Build landing pages and lead-capture funnels (seller/buyer pages, home valuation campaigns) tied to the CRM
• Take care of on-page SEO, keyword research, and local SEO for the website
• Turn video content into blog posts, social posts, Reels, Shorts, and email content
• Plan and schedule Instagram and YouTube content and keep an organized content calendar and library
• Build and run email newsletter campaigns, segmented lists, and nurture sequences
• Lean on AI tools for content creation, research, and workflow automation

Mandatory Skills:

• Proven experience with real estate CRM systems and database management/segmentation
• Strong WordPress experience, including landing page creation and on-page SEO
• Experience building lead-generation funnels and email marketing campaigns
• Comfortable making short-form social/video content (Instagram Reels, YouTube Shorts)
• Dependable, focused, and self-starting
• Strong written English and communication skills

Preferred Skills:

• Prior experience supporting a Realtor, real estate team, or brokerage
• Experience with real estate CRMs such as Follow Up Boss or HubSpot
• Familiarity with email platforms such as Mailchimp, Flodesk, or Constant Contact
• Video editing experience (Canva, CapCut, or similar)
• Comfortable using AI tools (e.g., ChatGPT) to get more done
• Knowledge of local/neighborhood SEO strategy

Why Join Us:
This is a chance to own a marketing and lead-generation function from its earliest stage, with a real voice in strategy as well as execution. You’ll work in a flexible, supportive environment with strong long-term growth potential as your responsibilities and pay grow along with the business.