Product Manager

**Who We Are:** TKO Group Holdings, Inc. (NYSE: TKO) is a premium sports and entertainment company. TKO owns iconic properties including UFC, the world’s premier mixed martial arts organization; WWE, the global leader in sports entertainment; and PBR, the world’s premier bull riding organization. Together, these properties reach 1 billion households across 210 countries and territories and organize more than 500 live events year-round, attracting more than three million fans. TKO also services and partners with major sports rights holders through IMG, an industry-leading global sports marketing agency; and On Location, a global leader in premium experiential hospitality.

TKO Data & AI Products and Services (DAPS) Product Manager (Marketing)

Who We Are: TKO Group Holdings, Inc. (NYSE: TKO) is a premium sports and entertainment company. TKO owns iconic properties including UFC, the world’s premier mixed martial arts organization; WWE, the global leader in sports entertainment; and PBR, the world’s premier bull riding organization. Together, these properties reach 1 billion households across 210 countries and territories and organize more than 500 live events year-round, attracting more than three million fans. TKO also services and partners with major sports rights holders through IMG, an industry-leading global sports marketing agency; and On Location, a global leader in premium experiential hospitality.

Working Conditions: Stamford, CT or New York, NY

Mon-Fri, 9am-5pm

What You’ll Do: The Product Manager (Marketing) role sits within the Data Services department responsible for data applications across the company’s divisions globally from Big Data, Data Warehousing, Business Intelligence, Analytics and Data Science. We work in cross-functional squads composed of Data Engineers, Data Analysts, Data Scientists, and other supporting roles such as DevOps, Security and Architecture.

As a Product Manager within TKO Data & AI Services department, you will be responsible for managing the entire product lifecycle, from high-level strategy to hands-on execution. You’ll define the product vision, conduct market research, and craft long-term roadmaps while also getting deeply involved in the day-to-day work—creating detailed user stories, prioritizing the backlog, and collaborating with the development team in Agile ceremonies. This role demands a balance between strategic thinking and detailed execution, making you a key driver of the product’s success.

This Product Manager role focuses on fan and marketing data products spanning TKO’s email marketing platforms and Customer Data Platform (CDP), enabling fan analytics, segmentation, audience activation, personalization, lifecycle marketing, and campaign measurement.

A key focus of the role is translating marketing use cases into trusted data products and activation capabilities, with strong emphasis on governance, identity resolution, consent handling, and reliable data movement across the marketing technology ecosystem.

Responsibilities

• Own and deliver data products across our Data Platform, email marketing platforms, and enterprise CDP, ensuring they support audience growth, segmentation, lifecycle journeys, and measurable activation outcomes.
• Develop and maintain product roadmaps and stakeholder communications, ensuring clients and partners are informed of progress, changes, and alignment with broader company goals.
• Partner with Data Engineers, Architects, Analysts, and Marketing stakeholders to maintain and enhance the pipelines, integrations, and data models that move campaign, identity, consent, engagement, and customer data between source systems, the data platform, and downstream marketing tools.
• Define data quality standards, governance controls, and operating processes for identity resolution, consent and suppression logic, audience refresh rules, campaign attribution, and fan 360 use cases so marketing teams can activate with confidence.
• Support measurement and experimentation by enabling clean audience definitions, test and control design, and performance reporting that improve targeting, personalization, retention, and lifecycle marketing effectiveness.
• Establish scalable audience management practices, including segmentation logic, audience entry and exit criteria, refresh rules, and alignment across CRM, CDP, and activation platforms.
• Translate high-level business goals into …